Just call it the Ulta-mate beauty sale.
Ulta Beauty’s Cyber Monday event officially kicked off today, bringing deals of up to 40% off on a bevy of top beauty brands — from the TikTok-viral Sol de Janeiro to K-beauty faves like Medicube and Cosrx.
Page Six’s Picks
Below, shop several highlights from the sale, including Oprah’s “favorite” moisturizer and the mascara Bethenny Frankel and Jennifer Lopez have in common.
It Cosmetics Superhero Mascara
Superhero Mascara is a real superstar favorite. Jenifer Lopez swiped some on in her Vogue “Beauty Secrets” video in 2022, declaring it “the most important part” of her makeup routine.
Meanwhile, Bethenny Frankel called it “at the mofo level” in a TikTok roundup of products that have her “agree[ing] with the hype.”
Philosophy Hope In A Jar Smooth-Glow Multi-Tasking Moisturizer
Hoping for deals on an Oprah-approved moisturizer? When the media mogul released her “Ultimate Favorite Things” list in 2010, she’d already been using the original version of this Philosophy formula for a decade.
“It’s hands down the best moisturizer I’ve ever used,” she gushed of the bestselling beauty buy, which now features ingredients like hydrating hyaluronic acid and resurfacing glycolic acid.
Medicube PDRN Pink Collagen Gel Mask
Kyle Richards called this K-beauty mask a “miracle” on Amazon Live, saying she used it to get ready for her daughter’s wedding.
Cosrx Advanced Snail 96 Mucin Power Essence
Emily Ratajkowski, Ariana Madix and Alex Cooper (to name but a few) have all name-dropped this hydrating snail mucin serum over the years.
“This has been the one product that keeps my skin hydrated for more than 20 minutes,” Cooper told Vogue.
Urban Decay Naked2 Basics Matte Neutral Eyeshadow Palette
Stars and shoppers are hardly neutral when it comes to Urban Decay’s Naked palettes.
A source even told Us Weekly in 2015 that Kate Middleton used the brand’s original neutral-hued shadow collection, saying, “She’s learned what looks good on camera.”
Lancôme La Vie Est Belle Vanille Nude Eau de Parfum
Martha Stewart knows how to sniff out a good thing.
“Unlike your average vanilla fragrance, Vanille Nude stays with you long after the dinner party is over,” she raved of this new Lancôme scent in a recent brand video, adding that it “transforms as it touches your skin.”
Sacheu Lip Liner Stay-N
Sofia Richie, Alix Earle, Kim Kardashian and Billie Eilish (to name but a few) have all mentioned this lip stain on social media.
Lancôme Lash Idôle Flutter Extension Mascara
Kathy Hilton called this classic mascara “better than any eyelash extension” in a video with the brand.
Sol de Janeiro Brazilian Bum Bum Cream
Miss this deal, and you’ll be bummed. Selena Gomez and Hilary Duff have both named-dropped this rich body butter over the years, while Dua Lipa called it a “nourishing, firming lotion you can use all over” in her newsletter.
The corresponding Bum Bum Scrub and Perfume Mist are also on sale, along with the rest of the brand’s bestsellers.
Grande Cosmetics GrandeBrow Brow Enhancing Serum
Brooke Shields used this serum on her iconic arches in an Allure video, saying it “helps them grow.”
Olaplex No. 4 Bond Maintenance Shampoo
Kim Kardashian and Billie Eilish have both praised Olaplex’s bond-repairing hair products, including this shampoo and the No. 5 Conditioner.
“I introduced Jennifer Lopez to Olaplex years ago and she immediately loved how soft, shiny and healthy her hair looked after using it,” celebrity colorist and Olaplex ambassador Tracey Cunningham once told Page Six Style, adding that she’s also used the products on Kardashian and Dakota Johnson: “I keep them all stocked!”
Sunday Riley Good Genes All-In-One Lactic Acid Treatment
The Sunday after Black Friday is a great time to try Sunday Riley. Oprah Winfrey included this exfoliating and brightening serum on her 2018 “Favorite Things” list, calling it part of her “go-to beauty regimen.”
Tarte Maracuja Juicy Lip Plump
Sarah Jessica Parker gave this lip plumper a rave review on Instagram, saying, “Oh, Tarte, what have you done!”
She’s clearly not the only one hooked, as the brand says it sells one every six seconds.
Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
Kyle Richards regularly tells her Amazon Live viewers about these “amazing” eye patches, which include ingredients like 24-karat gold, colloidal gold, hyaluronic acid and caffeine.
Kylie Cosmetics Matte Lip Kit
Kylie Jenner’s famous lip kits are also deeply discounted for Cyber Week.
Black Friday & Cyber Monday FAQs for savvy shoppers
When is Cyber Monday?
The biggest online shopping day of the year is on Monday, December 1, 2025.
Which is better, Black Friday or Cyber Monday?
TLDR: it depends. Black Friday sales may carry higher inventory of popular items that may sell out, like UGGs and the Dyson Airwrap. However, Cyber Monday sales sometimes offer deeper discounts, depending on the retailer.
Is it worth it?
Of course! Black Friday and Cyber Monday still offer some of the biggest sales of the year on must-have tech like AirPods, designer clothing, shoes and accessories, beauty buys and top-rated gifts.
Where can I find the best deals?
Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Fridayand Cyber Monday deals for the best of the best.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
The post Save up to 40% at Ulta’s Cyber Monday sale: Sol de Janeiro, Tarte and more top beauty buys appeared first on Page Six.
