If you want to work for “The Diary of a CEO” host Steven Bartlett, you might want to beef up your vibe coding skills.
Isaac Martin, the director of innovation at Bartlett’s media company FlightStory, said he prioritizes hiring people who can vibe code, or develop programs using AI agents, regardless of their technical backgrounds. Vibe coding is where people use AI tools to write code without needing to know particular programming languages.
Martin said his approach to hiring has changed.
“Previously, there would’ve been a big focus on developers, as that’s the typical sort of person you would expect to be within the innovation team,” Martin said. “We’re very much now looking for people who are much more within that vibe coding space, people who have experience across almost any area, really, within our industry.”
Vibe coding is grabbing attention as an emerging way for non-techies to build software. Some are turning it into a full-time job, while others are vibe coding their own apps and even starting their own companies.
Martin said that vibe coding allows people to use their previous experience and knowledge to figure out where new value can be created.
“We have the ability to then develop and innovate within those spaces,” he said.
In general, Bartlett is known for emphasizing critical thinking and attitude over traditional skills in hiring.
This is reflected in Bartlett’s 35-question Culture Test.
“Do you have a bias for action? Are you deeply curious? Are you completely agile versus resistance to change? Do you embrace new innovations or are you resistant?” said Christiana Brenton, FlightStory’s CRO and cofounder, ticking off some of the questions the Culture Test is trying to tease out.
Brenton said Bartlett believes he can “hire for cultural alignment and teach everything else because everything’s moving so fast.”
“You can actually get years of theoretical information at your fingertips now with all the platforms available,” she added.
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