Long before he became an NBA Hall of Famer, Paul Pierce was a senior at Inglewood High School thrilled to be chosen to play in the 1995 McDonald’s All-American Game, a nationally televised showcase that has brought together 24 of the best prep players in the country every year since 1978.
The McDonald’s all-time scoring record of 30 points had been set in 1981 by (who else?) Michael Jordan a month after his 18th birthday. Fourteen years later Pierce scored at a blistering pace, yet because someone had stolen his jersey, he played a portion of the game with the name “McCoy” on the back.
Broadcasters credited “McCoy” with several baskets and apparently the scorekeeper couldn’t keep track either. In the box score, Pierce was credited with 28 points. In his mind, he was certain he had more than 30.
He painstakingly watched the game tape and, sure enough, he had scored 31 points. Yet the official McDonald’s record book didn’t recognize it, and Jordan continued to hold the record until Jonathan Bender put up 31 in 1999.
That is just one of the delightful, insightful stories included in the feature-length documentary “Meal Ticket,” an exhaustively researched labor of love by co-directors Corey Colvin and Carlton Gerard Sabbs of production company Stony & Yates. The film will premiere Thursday on Prime Video.
Meanwhile, Jordan had his own beef with McDonald’s — or at least his mother did. He was not given the John R. Wooden Award as Most Valuable Player in that 1981 game even though he set the scoring record and made shots during the East team’s last five possessions, including the winning basket in a 96-95 victory.
Deloris Jordan was not happy. On the elevator leaving the arena, she told broadcaster Billy Packer, “Poor Michael. My poor son Michael. He never gets any recognition. He never gets any respect.”
Soon, of course, her son would get his due, first for leading North Carolina to the NCAA title as a freshman — again sinking the winning shot — then for leading the Chicago Bulls to a record six NBA titles in eight years while winning 10 scoring titles. Michael Jordan is widely considered the greatest basketball player of all time.
Produced by Roc Nation, Known Originals and Creative Control, “Meal Ticket” chronicles the 49-year history of the McDonald’s All-American Games. Nearly 50 Naismith Hall of Famers were participants, and many reminisce for the documentary.
For most, the showcase was their first time on national television. At 17 or 18 years old, they were fresh-faced, eager and ultra-competitive. Colvin, 41, and Sabbs, 39, dug deep into archives of games and surrounding activities provided by McDonald’s and ESPN, and the result is a balanced blend of action footage and fond memories.
“We tried to illustrate the parallel between the McDonald’s game and the growth of the sport,” Colvin said. “I honestly feel it’s a power hidden within the McDonald’s game that people haven’t paid attention to. If you want to know where basketball is going, watch the McDonald’s game.”
Among the key developments was founder Bob Geoghanexpanding the event to include girls’ basketball, launching a doubleheader format with the boys beginning in 2002 that proved immensely popular.
Two years later Candace Parker won the annual Slam Dunk Contest, defeating among others JR Smith and Josh Smith, both of whom would be NBA first-round picks within months. Parker’s achievement was so unlikely that her own brother hung up on her when she called to tell the family, according to the documentary. Just another nugget unearthed by Colvin and Sabbs.
The creative careers of the Chicago South Side products began with directing branded content, and their mentors, directors Coodie Simmons and Chike Ozah, helped them make a pitch to McDonald’s in 2022 for an independent documentary.
Early fears that the fast-food colossus would be overly brand conscious and dictate content were allayed. Mickey D’s not only gave the directors the rights to tell the story, but also provided game footage while steering clear of editorial meddling.
“You’d think with McDonald’s, they’d be very hands-on to position and push the brand,” Sabbs said. “But they were good partners. We were even concerned about the name, ‘Meal Ticket,’ because it’s kind of edgy, a quadruple entendre. Would McDonald’s approve it? They stood by us. Nobody micromanaged us. And when they were around, we knew we’d be getting some french fries.”
The closest Sabbs and Colvin came to deviating from McDonald’s sanitized version of events came when the directors recognized the role Geoghan played in launching the Games. Amateur basketball luminaries Wooden — the legendary former UCLA coach with 10 national championships — Sonny Vaccaro and Sonny Hill were drawn into promoting the Games largely because Geoghan earmarked profits for the Ronald McDonald House Charities.
The documentary team immersed itself in the 2022 McDonald’s All-American Games, shadowing two boys and two girls throughout the weekend. Part of that story was the outpouring of emotion for Geoghan, who died at 87 in February 2022 and was honored at the Games a month later.
“When we were filming in 2022 we saw how deeply everyone respected Bob,” Sabbs said. “They did a tribute on the Jumbotron before the game and put a Bob Geoghan jersey and a dozen roses on the seat where he watched games.
“Bob never wanted to get rich off the McDonald’s Games. He was a humble guy who some said died penniless. I hope this film helps him and his family get some recognition for what he contributed to basketball. He really ought to be in the Naismith Hall of Fame and I hope that happens.”
All indications point to Geoghan redirecting attention to the court and the sheer number of precocious youngsters who went on from the showcase to legendary professional careers. California has produced the most McDonald’s players on both the boys and the girls teams. And simply considering those who eventually made their marks with the Lakers is staggering.
Magic Johnson starred in the first McDonald’s game in 1978. James Worthy played alongside Isiah Thomas, Dominique Wilkins and Ralph Sampson the next year. Shaquille O’Neal was MVP in 1989. Kobe Bryant made highlight reel playsin 1996. JJ Redick was 2002 MVP and won the three-point shootout. LeBron James was MVP in 2003.
Bryant and James, of course, were among the elite players to jump straight from the showcase to the NBA, skipping college. Another player who did so, Amar’e Stoudemire, was physically dominant even when sharing the court with other future greats.
“I was a different kind of beast, man,” Stoudemire says in the documentary. “I’m not doing a finger roll off the glass move. I’m attacking the basket and I’m shaking the whole backboard. I think from that point on, everyone knew, ‘Stoud, he’s going to the NBA. He ain’t going to college.’ By the time we left, I’m sure there were a few screws and hinges that had left the rim.”
JR Smith also realized he was going to skip college for the NBA after dominating the McDonald’s Game in 2004, scoring 25 points on an assortment of dunks and long-range jumpers. He was committed to North Carolina but had made no secret that he didn’t want to go there.
Upon returning to the hotel after the game, Smith began running through the halls, yelling, “I’m going to the league!”
This year’s Games will take place March 31 at Desert Diamond Arena in Glendale, Ariz. The West boys roster will include Southern California products Brandon McCoy Jr. and Maximo Adams from Sierra Canyon, Christian Collins from St. John Bosco and James Crowe Jr. from Inglewood. Jerzy Robinson from Sierra Canyon and Cyndee Bryant from Corona Centennial will play in the girls game.
Even with NIL money seeping into players’ bank accounts, Sabbs and Colvin haven’t noticed a change in how the best of the best approach the McDonald’s All-American Games.
“All you hear are these stories from all-star games that the players don’t care anymore because there’s too much easy money,” Colvin said. “But these guys are competing, playing defense, diving on the floor. The McDonald’s Games are still a precursor for where the game is going, from elevating the girls to NIL, and we hope that comes across in the film.”
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