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David Ellison has a message for Paramount staffers: tech is a key to winning

February 26, 2026
in News
David Ellison has a message for Paramount staffers: tech is a key to winning
Paramount Ellison
Paramount Skydance is investing in tech under CEO David Ellison. Eric Thayer/Getty Images; Kristina Bumphrey/Variety via Getty Images
  • Paramount Skydance just reported its first full quarter under CEO David Ellison.
  • In a note to staffers, Ellison highlighted Paramount’s tech investments.
  • Read Ellison’s full staff memo about the company’s latest quarter.

Paramount Skydance CEO David Ellison gave employees a shoutout after the media company roughly met Wall Street’s estimates in the fourth quarter.

“The progress we’ve made over the past 6+ months — from advancing our strategy to strengthening our portfolio and reorganizing our businesses to operate more efficiently and effectively — is a direct reflection of your hard work and commitment,” Ellison wrote in an email to staffers, which was viewed by Business Insider.

Ellison, who wants to turn his 114-year-old Hollywood studio into a tech-forward company, said in his memo that Paramount is focused on supercharging its tech and data capabilities.

“We recognize that in today’s highly competitive marketplace, sustainable growth depends not only on what people watch, but on the quality of the overall user experience,” Ellison wrote. “That’s why we are prioritizing investments in advanced technology and data capabilities to strengthen and differentiate our DTC offering. We are making meaningful investments across the company in innovation and technology, and we look forward to sharing more details in the coming months.”

That message comes weeks after Ellison made data a bigger part of Paramount by expanding the role of the company’s streaming data and insights team.

Paramount is planning to add short-form video to Paramount+ and is exploring ways to bring interactive features and user-generated content to its streamers, Business Insider previously reported.

In the memo, Ellison also emphasized storytelling, saying that he wants Paramount to be “the home for the industry’s leading creative talent.” While Ellison lured former Netflix original content executive Cindy Holland to run its streaming business, Paramount is losing star TV creator Taylor Sheridan to rival NBCUniversal when his contract expires.

Paramount’s biggest initiative is its quest to buy Warner Bros. Discovery, which seems increasingly open to Ellison’s advances, even though it has a signed deal with Netflix.

Paramount’s results were roughly in line with analyst expectations in its latest quarter, the first full quarter since Ellison took the helm in early August. As expected, Paramount’s full-year revenue shrank for a second straight year to $28.89 billion, just under the estimate of $28.95 billion.

Paramount+ now has 78.9 million paid subscribers, up from 77.9 million last quarter and 4% higher than a year ago. Paramount’s product chief told employees that its flagship streamer added about 1 million customers on the first day it carried UFC rights in the US, Business Insider previously reported.

Read Ellison’s memo to Paramount employees here:

Read the original article on Business Insider

The post David Ellison has a message for Paramount staffers: tech is a key to winning appeared first on Business Insider.

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