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Blaming Tariffs, Aston Martin to Trim 20% of Its Work Force

February 25, 2026
in News
Blaming Tariffs, Aston Martin to Trim 20% of Its Work Force

The British luxury carmaker Aston Martin will cut 20 percent of its global work force as tariffs have eaten into its profitability, the company said on Wednesday.

The automaker did not give a timeline for the job cuts. It said in a regulatory filing that they would result in annual savings of 40 million pounds, or about $54 million.

The reductions come after an organizational review last year that was intended to find ways to strengthen the company’s bottom line in “a more challenging market backdrop,” the filing said.

“An unprecedented backdrop of geopolitical uncertainties and macroeconomic pressures, including heightened tariffs in the U.S. and China, weighed on our performance and ability to execute our plans effectively,” Adrian Hallmark, who took over as the company’s chief executive in September 2024, said in the filing.

The announcement came as Aston Martin reported that its loss for 2025 had widened to £493 million, from £324 the year before. The company, which has headquarters in Gaydon, a village in Warwickshire, England, employs about 3,000 people worldwide.

The company’s shares fell nearly 2 percent on Wednesday in trading on the London Stock Exchange.

European carmakers have been struggling since President Trump imposed 25 percent tariffs last year on autos and auto parts exported to the United States. Volkswagen said in January that its U.S. sales fell 20 percent in the last three months of 2025, which it blamed on tariffs and the loss of American incentives on electric vehicles.

Aston Martin and Jaguar Land Rover, another British automaker, do not have factories in the United States and export the vehicles sold there. Both companies halted U.S. shipments last year as they assessed the tariffs’ impact. Jaguar Land Rover resumed shipments a month later, and Aston Martin restarted exports after a three-month pause.

Last week, the Supreme Court invalidated many of Mr. Trump’s tariffs, but those on imported automobiles, steel and aluminum remain in place.

Gregory Schmidt is a Times business editor overseeing coverage of the European economy. He is based in London.

The post Blaming Tariffs, Aston Martin to Trim 20% of Its Work Force appeared first on New York Times.

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