Democrats are frothing at the mouth to center President Donald Trump’s tariff chaos in their affordability messaging as they charge into the midterms.
The party was already planning to slam Republicans over the economy on the campaign trail, riding the playbook that helped propel New Jersey Gov. Mikie Sherrill, Virginia Gov. Abigail Spanberger and NYC Mayor Zohran Mamdani to victories last year. Then, on Friday, the Supreme Court in a remarkable rebuke slapped down Trump’s tariffs — declaring illegal his favorite lever to bend the global economy to his will.
But for Democratic strategists and party officials who spoke with POLITICO, it’s not just the high court’s ruling that could open a new avenue — it’s also Trump’s doubling down, moving to levy 15 percent tariffs worldwide under a different authority. “Now we have a new data point that Trump is not going to relent,” said a person familiar with Democrats’ strategies, granted anonymity to speak candidly.
Democratic operatives see it as a massive windfall.
“It’s such a gift,” the person familiar said. “The gift of it is how politically inept it is.”
Doug Herman, a Democratic strategist based in California, said Trump’s renewed tariff saber-rattling provides “tailor-made” messaging on affordability for Democrats. “Every American has borne the cost of these Trump tariffs,” he said. “It’s the kind of thing that everybody needs to take advantage of in their campaigns.”
The crop of potential Democratic 2028 presidential candidates leapt into action immediately. Illinois Gov. JB Pritzker released an “invoice” demanding that the White House pay more than $8.6 billion in “past due” tariff revenue, which he calculated out to $1,700 per family in his state. “The President owes you an apology — and a refund,” Pete Buttigieg said on X. California Gov. Gavin Newsom told reporters that Trump “should return that money immediately.”
“They imposed a sales tax on the American people,” veteran Democratic strategist James Carville told POLITICO. “What did you get? Nothing.”
That messaging — branding the tariffs as illegal taxes that Trump must repatriate to voters (which, he said Friday, he did not intend to do) — is expected to become a core component of Democrats’ strategy as they fight to retake majorities in Congress.
“I wouldn’t be surprised if tariffs made it in 50 percent of our paid advertising,” said one Democratic strategist working on House campaigns. Another who works on Senate campaigns said they’re preparing to rev up their ads on affordability as well.
“We have a very clear line that we can draw from [voters] struggling to make ends meet, and things that Trump is doing intentionally,” Third Way’s Matt Bennett said. “It is a uniquely easy story for Democrats to tell.”
It’s also not lost on the party that the states whose economies have been hit hardest by the tariffs are home to some of the most contentious Senate races that could make or break the GOP’s majority. “We’ve not only lost our markets and gotten lower prices selling corn and soybeans, particularly soybeans, but we have also, at the same time right now, we have the misfortune of having very high inputs, a lot of uncertainty,” Iowa Democratic Party Chair Rita Hart told POLITICO. “We’re talking about real hardship where people are going to be really negatively affected financially.”
Trump, of course, is not on the ballot in November, but multiple Democratic operatives told POLITICO they’re planning to skewer any Republican who has defended his tariffs. “It’s this very, very easy to understand action that the president took, and that congressional Republicans backed,” the Democratic strategist working on Senate races said. So the line for Dem candidates will be cut and dried: “This is where my opponent is not fighting for you,” they said.
The RNC is fully prepared to defend against any Democratic attacks. “The Supreme Court’s decision does not change the reality: President Trump’s trade agenda is working, and Republicans are united in strengthening the economy for American families,” RNC spokesperson Kiersten Pels said in a statement. “His tariffs have helped lower inflation, raise wages, and drive historic investment into U.S. manufacturing and energy. As we head into the midterms, Republicans are focused on building on these gains and putting workers first — while Democrats oppose the policies bringing jobs back home.”
The White House, too, is brushing off the idea that Democrats have been handed a messaging victory.
“President Trump has powerfully used tariffs to renegotiate broken trade deals, lower drug prices, and secure trillions in manufacturing investments for American workers — all things Democrats have promised to do for decades,” White House spokesperson Kush Desai said in a statement. “It’s not surprising Democrats care more about having a phony talking point than these tangible victories for the American people, because talking is all Democrats have ever been able to do.”
But the economic picture over the last year has soured, with key indicators released Friday showing slowed growth and rising inflation. Recent polls find that costs and the economy remain a central concern going into November. And though Trump is visiting battleground states to pitch his economic message, he has thus far struggled to acknowledge voters’ concerns. In Georgia on Thursday, the day before the Supreme Court’s ruling came down, Trump claimed he had “won affordability” and told voters his tariffs were “the greatest thing that’s happened in this country.”
On Tuesday, Trump will stand before Congress for his State of the Union address — one of the largest platforms that the presidential bully pulpit provides. Trump said last week he would focus on the economy in those remarks.
Democrats have a tsunami of counterprogramming planned — including anti-SOTU rallies. Multiple Democrats, including Senate Minority Leader Chuck Schumer, will bring as their guests some small business owners who’ve been affected by Trump’s tariffs, guaranteeing the issue will be front and center, regardless of the substance of the president’s remarks
DCCC Chair Suzan DelBene (D-Wash.) previewed what this messaging will sound like on the campaign trail. “House Republicans rubber stamped President Trump’s tariffs and are responsible for the painful affordability crisis they have unleashed on American families,” DelBene said in a statement. “Voters will not soon forget Republicans are the reason everything is more expensive.”
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