via VICE is where we treat shopping like culture … because it is. We cover what people are actually buying, smoking, using, swiping on, sleeping on, upgrading to, and lining up for across cannabis, tech, sex and wellness, music, travel, and life (our catchall for home, style, food, pets, grooming, and whatever else ends up in your cart at 1:12 a.m.). When a buzzy THC drink takes over group chats, a sexual wellness brand promises to change your night, a dumbphone goes viral for ditching the algorithm, or a tour announcement sends resale prices into orbit, we’re on it. We track drops, limited releases, sale events, festival gear, seasonal chaos, weird collabs, Prime Day insanity, dispensary launches, pop-ups, and the products that quietly become essentials without ever trending. If it’s shaping how people live — or spend — we’re paying attention so you don’t have any missteps.
But we don’t do hype. We do our homework. Every guide, review, and ranking is researched, reported, tested, compared, and argued over by subject matter experts. We try the stuff. We use it in real life. We consult experts when it matters. We tell you who something is actually for and who should absolutely skip it. You’ll get context, pros and cons, and clarity on whether a product is a flex, a fad, or genuinely worth your money. If something makes it into via VICE, it survived our skepticism.
via VICE isn’t haul culture or ring-light hype. We test it, stress it, and tell you the truth.
Editorial Policy
via VICE covers shopping as culture. We report on products, brands, services, drops, and sale events across cannabis, tech, sex, dating, music, travel, and life (home, style, food, pets, grooming, and everything else). Our coverage treats commerce as part of the larger conversation, not separate from it.
Our editorial team operates independently from advertising and business teams. If/when brands pay for product spotlights, the content will be labeled clearly, while still maintaining editorial oversight. That means, if we don’t like the product, brand, or service, and/or if the product, brand, or service does not meet our standards, we will not cover it — even if a company is offering us money for coverage. We will only give favorable coverage, integrate in rankings and “best” roundups, and include in listicles and gift guides if our writers and editors have independently tested or evaluated, researched, and determined the product meets our standards for quality, performance, safety, and value. Affiliate relationships never determine what we cover or how we evaluate it. If a product appears in via VICE, it’s because our editors chose to cover it.
Meet Our Team
Ysolt Usigan, Editorial Director
Ysolt Usigan is VICE’s commerce editorial director. She’s a shopping expert who’s spent over a decade covering lifestyle, beauty, health, travel, and tech for major publishers and brands like Ziff Davis, NBC Universal, Time Inc., CBSNews, and The Weather Channel. You’ve also seen her work in Good Housekeeping, Everyday Health, Digital Trends, AskMen.com, Woman’s Day, and SheKnows.com. She’s tested and reviewed thousands of products — from cult home finds to weird-but-useful gadgets — always with an eye for what’s actually worth your money. As an editorial leader, her mission is to produce quality, trustworthy content that helps shoppers make smarter, more confident buying decisions.
Matt Jancer, Tech Staff Writer
As VICE’s staff tech writer, Matt Jancer brings firsthand expertise to fast-moving categories like electric bikes, audio gear, and artificial intelligence. Prior to his work at VICE, Matt spent more than 15 years covering technology, with bylines across more than 20 publications including WIRED, Popular Science, Popular Mechanics, and Men’s Journal. Based in New York City, he’s reported on everything from electric vehicles and motorcycles to outdoor gear and the ever-evolving world of consumer tech.
Maha Haq, Cannabis Staff Writer
Maha Haq is VICE’s cannabis staff writer. She’s a Los Angeles–based subject matter expert in cannabis with a decade of experience across the industry, spanning research, product curation, and community building. She holds graduate-level training in Medical Cannabis Science and Therapeutics, bringing a strong foundation of subject-matter expertise to her work. Maha covers cannabis commerce, emerging trends, and consumer insights, and regularly reviews products on her Twitch livestream, Dabby Hour. Her research has been featured in NBC News, and the Los Angeles Times has referred to her as the “weed whisperer for Gen Z.” Through her work, she aims to bridge the gap between industry operators and everyday consumers.
Gigi Fong, Sex & Wellness Staff Writer
As VICE’s staff tech writer, Matt Jancer brings firsthand expertise to fast-moving categories like electric bikes, audio gear, and artificial intelligence. Prior to his work at VICE, Matt spent more than 15 years covering technology, with bylines across more than 20 publications including WIRED, Popular Science, Popular Mechanics, and Men’s Journal. Based in New York City, he’s reported on everything from electric vehicles and motorcycles to outdoor gear and the ever-evolving world of consumer tech.
Kaitlyn McInnis, Editorial Coordinator
Kaitlyn McInnis is an award-winning lifestyle and travel journalist with over a decade of experience in the digital media space. Her travel writing has been published in international publications across six continents, including Conde Nast Traveler, Travel + Leisure, Tatler Asia, South China Morning Post, CNN, The Points Guy, and more. She holds a Bachelor of Arts focused in English Literature and Irish Studies and a Master of Fine Arts in Creative Nonfiction Writing from the University of King’s College. She also speaks three languages (English, French, and Turkish).
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