Chances are, if you’ve spent any time on TikTok, have a vague interest in health foods, have watched season two of “You,” or have a working knowledge of Los Angeles culture and Hailey Bieber, you’ve heard of Erewhon.
But if you haven’t: Erewhon is a Los Angeles-based health-food chain that’s a favorite of celebrities like Jake Gyllenhaal, Miley Cyrus, A$AP Rocky, and more.
According to Erewhon’s website, the store’s founders Michio and Aveline Kushi opened the first location in Los Angeles in 1968 after they moved from Boston. They were inspired by the macrobiotic diet, which, as Business Insider has described, “emphasizes whole grains, soy, and vegetables.”
The brand is now committed to selling organic produce that has never been sprayed with herbicides or pesticides and is non-GMO.
According to the company, its seafood must be “sustainably sourced, farmed, or wild-caught”; the meat must come from a “healthy environment” with “open spaces”; and its food must be grown in a “complete bio-system” that “promotes biodiversity,” among other things.
Until 2014, there was just one Erewhon location near The Grove, an outdoor mall. That year, a second location opened in Calabasas. Since then, nine more Erewhon locations have opened for a total of 11, with at least three more on the way.
During my first trip to Los Angeles in 2024, I wanted to visit an Erewhon — an anagram of “nowhere” — to see why it’s become so famous, even on the East Coast, where there’s no full store (though there is an Erewhon juice bar in a Kith members club in the West Village).
So when I came across the Venice location during my vacation, I was delighted.
Here’s what my visit was like.
I visited the Erewhon location in Venice, which opened in 2016.
The first thing I noticed was an outdoor seating area that made the store seem more like a café. It was pretty packed inside, so I was surprised more people weren’t sitting here.
A complimentary valet stand also made it clear this was not your typical grocery store. I couldn’t tell how many people were using it, though the lot was busy.
This Erewhon was modeled to look like a barn inside, with rustic wood and exposed beams. I am not getting this aesthetic experience in my Manhattan grocery stores.
Some of the first products I saw were these Erewhon-branded candles, which cost $52. These prices, and others I saw, might’ve changed since my 2024 visit.
I also passed a display of Erewhon bottled water — of course, the LA-based brand uses glass, not plastic. They were $4 a pop.
Not everything was Erewhon-branded. At a small beauty display, I saw other luxury brands, like Salt & Stone, which, in New York City, is only sold at cosmetics stores like Sephora.
But for the most part, almost every product had a high-priced Erewhon variant, like $12.50 hot sauce or $13 pickled chile peppers …
… $25 Faroe Island salmon …
… or $15 macaroons.
Not even in Whole Foods would I find such a large selection of bone broths, a diet trend that can support weight loss and digestive health.
Source: Business Insider
There was also a selection of non-alcoholic wines, gins, and beers.
I’ve never seen such a large selection of Poppi, a prebiotic soda brand that has been taking the world by storm.
Source: Business Insider
But the main events at Erewhon are the juices and smoothies. I took a photo of one I wanted to recreate at home, the No. 37 Erewhon Liquid Gold.
A 2-ounce bottle of Liquid Gold — a small bottle of ginger, lemon, turmeric, and cayenne — cost $6.50.
Erewhon is known for its made-to-order selection, but the line was too long, and I already had dinner plans. Unfortunately, my allergies prevented me from trying out its fresh smoothies.
Source: Business Insider
As I left Erewhon, I noted who was shopping there: people who seemed like TikTok influencers mixed with families doing normal grocery shopping.
It certainly felt fancier than the nicest Whole Foods I’ve been in. It was more akin to farmstands I visited in East Hampton, a favorite vacation spot for New York’s elite.
Source: Business Insider
For now, I’ll have to be content with my selection of East Coast grocery stores, which will be easier on my wallet.
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