Casey Wasserman’s name was dropped on Monday from the sports and marketing agency he founded as company officials sought to distance it from Mr. Wasserman after his appearance in the Jeffrey Epstein files.
The company is continuing to seek a buyer for the business.
On Monday morning, the company redirected visitors from the old website for the Wasserman agency to a new page featuring its rebranded name, The Team, and a new logo.
“As of today, Wasserman is rebranding as The Team,” the company said in a brief statement on the website. “For 24 years, this company has been shaped by our work, our people and our unifying belief in the power of sports, music and entertainment. That philosophy remains the foundation of who we are — and where we are going. We go forward as we always have: together.”
The statement made no mention of Mr. Wasserman, who announced his plan to sell the company on Feb. 13.
Mr. Wasserman, 51, the scion of Hollywood royalty and a major Democratic donor, suffered a reputational blow after files released by the Justice Department in January included suggestive emails he sent years ago to Ghislaine Maxwell, the longtime companion of Mr. Epstein, the convicted sex offender. The emails were sent in 2003, more than a decade before Ms. Maxwell was also convicted of sex crimes.
In the wake of the disclosures, Mr. Wasserman’s company also suffered, as more than two dozen of his clients, among them the pop singer Chappell Roan and the retired soccer star Abby Wambach, denounced him or sought other representation.
By mid-February, the furor had risen to such a pitch that Mr. Wasserman, who is also the chairman of LA28, the Los Angeles Olympics organizing committee, said he would sell his firm, step back from his business interests and focus on preparation for the Games.
Even so, criticism has continued from Los Angeles officials. Three days after he stepped back from his firm, Mayor Karen Bass, a Democrat, called on him to resign from his Olympics role.
And last week, the Los Angeles City Council postponed a vote on a resolution that would have expressed “concern regarding the potential conflict between the Olympic movement’s values and Casey Wasserman’s association with the Epstein files” and urged the organizing committee to adopt a morals clause for its leaders. The vote is now scheduled for Friday.
The rebranding of Mr. Wasserman’s namesake firm evoked scant reaction on Monday. A spokeswoman for Mr. Wasserman said he had no comment. Ms. Bass declined to comment as well.
Founded in 2002, the company made its name by representing and marketing sports figures. It expanded in 2021 after the Covid pandemic disrupted the side of the music business that arranges concert tours. Mr. Wasserman, the grandson of Lew Wasserman, the Los Angeles media mogul, bought the North American music division of the Paradigm Talent Agency, planting a prominent flag in that industry.
In 2022, the business received a substantial private equity investment from Providence Equity Partners, although Mr. Wasserman continued to hold operational and voting control of the business.
In a February memo he sent to his staff, he said he would relinquish control of the company’s day-to-day operations during the process of selling the company, which, he added, was “already underway.”
Despite the defections last month, the agency still represents thousands of musicians, performers and athletes, including Coldplay, Ed Sheeran, Kendrick Lamar, Paige Bueckers, Brittney Griner and Yoshinobu Yamamoto.
Bidders are expected to include rival talent agencies and private equity firms, including Providence Equity Partners.
Emmanuel Morgan contributed reporting from Los Angeles.
Shawn Hubler is The Times’s Los Angeles bureau chief, reporting on the news, trends and personalities of Southern California.
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