Poor Chris Kempczinski. What should’ve been a joyous occasion — the launch of the new “Big Arch” burger — has turned into a public drubbing for the McDonald’s CEO.
An Instagram video Kempczinski posted, where he takes a bite of the Big Arch, has been roundly mocked — with people saying his small bite of the burger showed he didn’t really like McDonald’s food, which he also referred to as “product.”
The memes flowed like ketchup.
To make matters worse, other fast-food CEOs piled on, posting their own versions of the video and enthusiastically tasting their own burgers.
When you’ve got a bunch of adults performatively chomping down burgers in an effort to roast you … let’s just say things probably aren’t working out the way you’d hoped.
McDonald’s hasn’t returned my requests for comment. I’ve been asking to interview Kempczinski. I’ve been watching his Instagram Reels for months now, fascinated by how he talks directly to his audience.
It turns out, enjoying a burger is easy. Running a company is hard. McDonald’s stock is up more than 6% so far this year, far outpacing the broader market, which is down by more than 1.3% — but even so, lots of people on social media are saying they think they can do a better job than Kempczinski.
Oh yeah, peanut gallery?! Prove it! (Just kidding. This literally proves nothing.)
Take this quiz to answer a bunch of questions to see if you really could do a better job than the current McDonald’s CEO:
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