Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing. Business Insider’s CMO Insider franchise serves as a destination for marketing professionals, combining video interviews, news and trend coverage, and live events. The newsletter will serve as a central pillar of the franchise and the first edition will be sent on March 4th. Readers can subscribe here.
Written by Business Insider senior correspondent Lara O’Reilly, CMO Insider takes readers inside the power and pressures defining modern marketing by blending scoops, analysis, and insights designed to help CMOs and marketing leaders stay ahead in a rapidly changing industry.
O’Reilly’s award-winning work has sparked global conversations about leadership in advertising and has revealed the inside stories behind the rise and fall of major adtech companies. She is in constant conversation with CMOs and is closely tracking trends shaping the industry right now, from the explosive growth of the creator economy to the disruptive impact of AI.
“Every Wednesday, I’ll be opening up my reporter’s notebook to share a candid take on what really matters across the modern marketing landscape,” O’Reilly said. “With more than a decade of experience reporting on some of the biggest businesses — and biggest personalities — in the space, my CMO Insider newsletter is designed to be your trusty sidekick to help you keep up with an industry that never stays still.”
During the Cannes Lions Festival, CMO Insider will publish daily, bringing readers in on O’Reilly’s on-the-ground conversations and observations. The announcement builds on Business Insider’s recent expansion of its newsletter portfolio beyond its flagship Business Insider Today newsletter, including newer offerings such as First Trade, Tech Memo, Work Shift, and Side Hustlers.
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