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As a travel planner, I rarely recommend Paris or Rome. Instead, I swear by these 5 European gems.

January 23, 2026
in News
As a travel planner, I rarely recommend Paris or Rome. Instead, I swear by these 5 European gems.
Boats in the water at an Italian port lined with colorful buildings.
Cinque Terre is one of my favorite places to visit in all of Europe. Sina Ettmer Photography/Shutterstock
  • I’m a travel planner, and there are five European destinations I think everyone should visit.
  • If you like the Beatles and are planning a trip to the United Kingdom, be sure to stop in Liverpool.
  • Italy’s Cinque Terre is one of my favorite places in the world, and I also love Porto, Portugal.

As a travel planner at Marvelous Mouse Travels, I’ve explored Europe extensively to find the best recommendations for my clients.

Though popular cities such as Paris, London, Rome, and Amsterdam have massive appeal, the continent’s vast landscape offers gems around every corner.

Here are five European destinations I think everyone should visit at least once.

Salzburg, Austria, is picturesque and full of history.

A view of the landscape in Salzburg with a castle and buildings in the foreground and mountains in the background
peitraveling/Shutterstock

Salzburg is a stunning destination — especially if you’re a “Sound of Music” fan.

There are plenty of prearranged tours to iconic filming locations where you can dance around the Pegasus fountain like Maria and the children, visit the “Sixteen Going on Seventeen” gazebo, and tour the stunning Basilika St. Michael, where Maria was married to Captain Von Trapp.

In the summer and fall, there are even “Sound of Music” bike tours available.

And yes, there are plenty of other activities in the city, even if you’re not into musicals. Young children may like the Salzburg Zoo, and music lovers can explore Mozart’s birthplace and residence.

Sitting atop a hill, Hohensalzburg Fortress is one of the largest castles in the area and boasts great views of the city. To get another stunning view, take the Untersberg cable car.

Beatles fans won’t want to miss Liverpool, England.

Statues of the Beatles in front of an ornate building.
Bernard Allum/Shutterstock

Just a few hours from London by train, Liverpool is a must-visit spot for Beatles fans.

All four band members grew up in the port city. There are many different types of excursions, from short bus rides to full-day private tours that will immerse you in the sights and sounds of the band’s legacy.

In Liverpool, football (or American soccer) is a way of life, and there are two main clubs here: Liverpool and Everton. Fans of the game can take an LFC stadium tour for a behind-the-scenes look.

The city also houses a slew of theaters, art galleries, and museums — and it’s becoming a hot destination for shopping and unique culinary experiences.

Cinque Terre in Italy is my favorite European destination.

Colorful fishing village Manarola in Cinque terre
leoks/Shutterstock

Cinque Terre is one of my favorite cities — or, more accurately, my favorite collection of five villages.

Nestled along the Italian Riviera, Monterosso, Vernazza, Corniglia, Manarola, and Riomaggiore are accessible only by train, ferry, or foot.

Each has a distinct style, and hikers flock to this region to enjoy the beautiful scenery.

Vernazza, my favorite village, is the gem of this region. I love wandering the cobbled streets to shop, snack, and explore. You can also visit the Castello Doria or the church of Santa Margherita d’Antiochia.

In the summer months, tourists sunbathe on the beaches of Monterosso or take a dip in the sea. For a history lesson, visit the remains of Castello Fieschi or the Church of St John the Baptist and the Capuchin Monastery.

In Manarola, take some time to watch locals cliff-jump into the marina. I also suggest taking a wine tour through the town to sample some local specialties. Be sure to try Sciacchetrà, a sweet but strong dessert wine produced in Cinque Terre.

Riomaggiore is also home to a castle and churches dating back to the 13th and 14th centuries. The center of the town is great for wandering, shopping, and eating.

Corniglia is probably the quietest of the five villages. There, climb the Lardarina staircase for beautiful views of the coastline or take a boat tour to fully enjoy the area’s beauty.

Head to Portugal to visit the colorful city of Porto on the banks of the Douro River.

A ship in the water in front of a city with colorful buildings on a sunny day.
More wealthy travelers are heading to Porto, Portugal proslgn/Shutterstock

Just about three hours from Lisbon by train, the city of Porto has some amazing architecture, dining, and drinking.

Many visitors enjoy exploring the Ribeira neighborhood. During the day, check out the Luís I Bridge, walk along the Douro River, and visit the adorned Church of São Francisco. At night, the area comes alive with lively dining and entertainment options.

Other popular activities include visiting one of the nearby white sandy beaches, taking a wine tour, or booking a river cruise to see the city from another vantage point.

I’d be remiss not to mention the city’s delicious food. I think everyone who visits Porto should try francesinha, a traditional sandwich stuffed and topped with things like ham, Portuguese sausage, steak, cheese, and spicy sauce.

Strasbourg, France, has a beautiful mix of French and German culture.

Old German-style houses along a river.
Valentyn Volkov/Shutterstock

Just about two hours east of Paris by high-speed train, Strasbourg is a beautiful city along the border of France and Germany.

Every trip should include a visit to the Gothic Cathédrale Notre-Dame-de-Strasbourg. Try to plan your day around arriving there at 12:30 p.m. to see the wooden figures dance around the clock.

After your cathedral visit, stroll through Petite France, explore cheese shops, and take a break to sip a glass of wine at one of the canal’s many cafés.

At the end of the year, Strasbourg is also home to one of the oldest Christmas markets, dating back to the late 1500s. The Christkindelsmärik is truly magical, with more than 300 vendors selling their holiday best.

This story was originally published on October 3, 2024, and most recently updated on January 23, 2026.

Read the original article on Business Insider

The post As a travel planner, I rarely recommend Paris or Rome. Instead, I swear by these 5 European gems. appeared first on Business Insider.

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