Tuckernuck, a popular D.C.-area fashion brand, is quietly expressing discomfort as Trump administration figures and MAGA allies—including Karoline Leavitt, Kristi Noem, and Sarah Huckabee Sanders—adopt its designs, The Daily Beast reports. While the company insists it is apolitical, some staff privately scoff at seeing their fundraiser-season maxi dresses become political uniforms in the White House and right-wing media. Employees say MAGA world’s wearing of the brand conflicts with their personal values, highlighting tension between corporate image and the unexpected role of dressing a political faction.
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