L.A. has a long, storied history of hotels with deep musical connections. From the Hyatt House (now the Andaz) on Sunset Boulevard, known as the infamous “Riot House” as remembered in Cameron Crowe’s Oscar-winning “Almost Famous,” to Chateau Marmont and the iconic Sunset Marquis, both famed homes to touring rock stars for decades. But few, if any, have ever been as ambitious musically as West Hollywood’s Sun Rose Hotel.
Opening as the Pendry Hotel in 2021 on the location of the former House of Blues, the Sunset Boulevard property established its music credentials immediately by including Live at the Sun Rose, a state-of-the-art music venue inside the hotel. Four years later, last August, the Pendry was rebranded as the Sun Rose Hotel and the entire hotel became a sort of musical destination according to Grammy-winning musician/creative director Adam Blackstone.
“We have the atrium, the downstairs foyer, we have a bowling alley. There are so many things we can offer to the music space that other venues can’t. We’re going to use the entire rooftop, sometimes maybe play on top of the pool. Things like that are going to be an attraction to people that allow us to do some very incredible things,” Blackstone says. As Grammy season approaches, Blackstone says the hotel/venue will be offering full shows and events that you don’t have to leave the property for and will include more one-of-a-kind performances. “People can come play a 90-minute set that is not what they did the night before. Whoever is in that room gets a once-in-a-lifetime experience.”
Blackstone, who has played with everyone from Rihanna, Janet Jackson and Demi Lovato to Eminem, Dr. Dre and Al Green, prides himself on bringing the same diversity and surprise to the Sun Rose. “That’s how my legacy shows have been going — you never know who’s going to pop up, but you don’t want to miss it.”
To back up his claim, he cites bringing in surprise guests like John Legend, multiple times, Stevie Wonder, Justin Timberlake and more, as well as Dre for a live Q&A. That is only the beginning of his ambitious plans to make the Sun Rose a treasure trove of unexpected musical moments. “I am so excited about this partnership with Sun Rose. I think we have the power to be expansive in a way bigger role than anything in L.A. It’s not a jazz spot, a country spot or a gospel spot — we can do whatever there. We could have a DJ with a salsa band; I’ve had a Q&A with Dr. Dre and Marsha Ambrosius. That’s one of the highlights, and attractions the Sun Rose brings to L.A. for me, any time you walk in there, if you don’t know what you’re going for, you’re going to be in for an experience,” he says.
As for what some of those experiences might be, Blackstone references his wide range of gigs, like a recent one working with Andrea Bocelli at the Vatican, as an example of how creative he can get. “All of these things that are in my mind I’m going to do for other people, I’m going to be able to do at my spot,” he says. “And it won’t be weird coming from me because that is who I am, that is who I embody in music, that is who I’ve been able to work with. I’m thankful the Sun Rose is welcoming that with the mindset I have to be as creative and expansive as possible.”
To their credit, the Sun Rose is embracing that kind of artistic expression. It starts with Sharyn Goldyn, who books the music at the venue. She set the tone early by making pianist Mike Garson, best known for his work with David Bowie, but well versed in jazz and classical, the first artist she spoke to. She says he is exactly the type of artist she wanted to build the venue on.
“I knew I wanted to have a backbone of the best musicians in the world, and of legacy artists. So, Mike was the first person I met with, and he was just so open to ideas and building something,” she says.
Garson, the venue’s artist in residence, loves the core of him, Blackstone and Goldyn, as well as not being on the road all year.
“Adam is a wonderful musical director, and we bring what we bring. I was flattered that I was the original person Sharyn came to. But I had done so much touring with Bowie alumni after he passed, I somewhat got burnt out on it. I’m 80, so it’s nice to be home in 20 minutes. I do 30 or 40 shows a year and I do 10 at the Sun Rose and there’s nothing being compromised about my music,” he says. “I do whatever I want at the Sun Rose because I open up most of the sets with a jazz piece because that is my roots, then we move into the vocals. The vocals become duets like I did with David and not just me accompanying some song. I look for, ‘What can I add to “Space Oddity’” today?’ I stretch the limits, which is what David would have wanted me to do. He never believed in the comfort zone.”
Bowie will be celebrated in a special three-night residency this Thursday, which is his birthday, Friday and Saturday, the 10-year anniversary of his passing. Just as Blackstone does, Garson will be bringing in a number of friends. “This club’s really special because we work it with great singers. I’ve had Judith Hill there, I’ve had Luke Spiller, Evan Rachel Wood and now of course for David’s birthday and the 10-year celebration, we have a lot of great people,” he says. “We’ll have Billy Corgan [on] Saturday night and Andra Day on Friday and Judith Hill and Luke Spiller’s coming again, and a lovely singer named Debby Holiday. I’ll have Chad Smith stop in on Saturday night to play some drums from the Red Hot Chili Peppers. And I’m going to do a lot of the Bowie hits and a few obscure ones.”
Garson will be traveling to Dublin in February and celebrating his near 50-year friendship and musical relationship with Bowie. But he is choosing to spend Bowie’s birthday at the Sun Rose. It is not only the proximity to his home that appeals to Garson. “I’ve been the resident artist there for three years and I’ve done 46 shows there. I like the intimacy, I like the piano in the center stage of the room and I love working with Sharyn. After playing the Hollywood Bowl and Madison Square Garden with Bowie and Duran Duran, whatever, Nine Inch Nails, Smashing Pumpkins, I like the small clubs now,” he says.
Similar to Vegas hotels that book the biggest music superstars, like Adele or Rod Stewart, for extended residencies, the Sun Rose will make the Bowie experience a weekend retreat in the whole hotel.
“We’re able to bring the Bowie experience to other things, such as Bowie cocktails named after different songs and maybe changing our menu and maybe changing the suite names of the hotels. This celebration, particularly, we’re doing a hotel package. Because Mike only plays these particular shows at the Sun Rose, a lot of people fly in for it,” Goldyn says.
Fans can expect that more as the hotel takes on the identity of the club. “Now that the hotel has taken on the name of the music venue, they really want the music venue to be a focus and something that the hotel is really proud of and highlighting. We’re going to really try and push a full property experience so you can get tickets to the show, stay at the hotel and never really leave the property,” she says.
Blackstone believes the success of the music club, under his artistic guidance, is what ultimately inspired the hotel’s name change. “I think what prompted the name change of the hotel was just seeing how the music space has impacted the hotel space in a great way. So, if we can continue the music experience going throughout the whole hotel, what better way to do that than have me curate not just the music room, but curate the entire hotel space?” he says.
After so many years on the road with other artists, Blackstone is thrilled to have what he calls his “playground.” “It feels so incredible; I’m able to try out some new ideas. One of the first things I want to do is to use the rooftop or bowling alley to do an all-day showcase of new music, new styles and new genres in different areas of the hotel. We’re going to start that, I’m going to curate that, get some incredible artists that always end up being your new favorite artist once you hear them,” he says. “I think that’s the other component I failed to mention: My reach has been able to permeate the entire globe. Now I can bring that reach directly to the Sun Rose.”
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