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Tesla Loses Its EV Crown to BYD as Sales Keep Dropping

January 2, 2026
in News
Tesla Loses Its EV Crown to BYD as Sales Keep Dropping

Unlike Elon Musk with his list of broken promises, the stats don’t lie. Tesla has lost the title of the world’s largest maker of EVs to Chinese automaker BYD. The signs have been there for a while, with BYD besting Tesla sales in Europe a number of times during 2025. Now it’s official on a global basis.

Despite being blocked from entering the US market, BYD’s seemingly unstoppable rise continues as its EV sales rose last year by 28 percent to 2.25 million. In contrast, Tesla announced today it delivered 1.64 million vehicles in 2025—its second annual decline in a row, and a 16 percent year-over-year decline for the fourth quarter. This is not merely the China brand edging ahead of Tesla in the electric vehicle race; it’s a marked shift.

Last week, BYD stated that in 2025 it sold 4.6 million “new energy vehicles” (which includes both full EVs and plugin hybrids) globally, with more than a million of these being exported cars. Its passenger vehicle exports specifically were up more than 145 percent year-on-year.

The news comes after a frankly disastrous year for Tesla that saw the high-selling Model Y, crucial for both Elon Musk and his car company, get a half-hearted refresh that bombed, failing to reverse sales woes. It was also a year that disclosed just how few people bought the much-berated Cybertruck; in March, yet another recall revealed the company had apparently sold less than 50,000 electric pickups since customer deliveries began 14 months previously. Musk had told investors Tesla would sell 250,000 Cybertrucks per year.

With Tesla sales down in the US, and in free fall in Europe, Elon Musk turned to US President Donald Trump for help. Trump obliged by morphing the White House South Lawn into a makeshift Tesla showroom, claiming he would himself purchase a racy Model S Plaid. But by June it was reported Trump might be selling the car after publicly falling out with Musk.

Just last month, EV news site Electrek reported that Musk’s SpaceX had bought tens of millions of dollars worth of Cybertrucks that supposedly Tesla can’t sell. (You can see the pickups all lined up at SpaceX in this video.) If true, that move would significantly bolster Tesla’s financial performance in 2025’s fourth quarter, providing at least some respite for the automaker after the US ended its EV tax credits at the end of the third quarter.

Musk has recently claimed that a shift away from EVs will secure the company’s future—along with a $1 trillion pay package for him. Tesla is banking on robotaxis and the production of legions of Optimus robots to makeup the gap. Trouble is, despite Musk’s promise to deliver 1 million humanoid robots over the next decade, (comedy) footage is still emerging of the machines being remotely operated.

And as for Tesla’s prowess with autonomous driving tech, the company’s Robotaxi saw a rocky limited launch in Austin in June, and remains far behind Waymo in the emerging market. Behind the bold promises and projections, there is an enormous amount of work still to be done to secure the brand’s next incarnation.

It not going to be all plain sailing for BYD, either. Despite the positive sales figures for 2025, these actually show the weakest growth in five years for the China company, in part due to increasingly fierce domestic competition.

BYD is doubling down on expansion, however, along with convincing PR stunts. The Shenzhen-based company’s rapid expansion, particularly in Latin America, Southeast Asia, and Europe comes despite many countries imposing tariffs on Chinese EVs. A move into the UK has been a hit for the company, too, with the country now being its biggest market outside China and sales up 880 percent there, albeit from a low base.

Perhaps the biggest statement of intent from BYD came in September. At the Papenburg test track in Germany, the company managed to push its limited-production 3,000 horsepower electric hypercar, the Yangwang U9 Xtreme, to a record-breaking top speed of 308.4 mph, making it the world’s fastest production car in either electric or gas-powered categories.

With multiple new EV launches in various categories and price points guaranteed to be coming from BYD in 2026, Tesla’s new offerings will supposedly be limited to the Cybercab and a new semi-truck—if they indeed do arrive on time. No wonder Tesla is looking less and less like a car company these days.

The post Tesla Loses Its EV Crown to BYD as Sales Keep Dropping appeared first on Wired.

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