CBS quietly rebuffed President Donald Trump’s push to rebrand the Kennedy Center during a broadcast that delivered dismal ratings. According to The Washington Post, viewership for this year’s Trump-hosted Kennedy Center Honors plunged roughly 25 percent from last year, even as Trump predicted record numbers and bragged about his hosting “talent.” The network declined to use Trump’s preferred name for the venue, instructing staff to omit it unless quoting others, while the show generated little buzz and continued a steep ratings slide. Critics and the Post tied the cultural institution’s sagging audience, empty seats, and financial woes to Trump’s unprecedented takeover — a transformation that appears to be driving performers, patrons, and viewers away rather than drawing them in.
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