For decades, Donald Trump made much of his money from buildings and golf courses he owned or things he lent this name to like residential towers, vodka, steaks, ties, and mattresses. By the first year of his second term, the mix of revenue sources looked very different. In 2025, Trump’s net worth spiked largely because investors poured money into the social media and technology company he founded in 2021 and bought from the crypto currency ventures he started just before taking office.
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After returning to office, Donald Trump’s net worth jumped to $7.3 billion, up from $3.9 billion in 2024, according to a tally that Forbes published in September. In mid-December, Trump Media and Technology Group announced a planned merger with TAE Technologies, a company working to develop nuclear fusion technology. That merger was the latest move to raise questions about Trump and conflicts of interests, given that his Administration oversees the regulation of the nuclear industry.
Most modern Presidents before Trump put their assets into blind trusts or broadly diversified funds in order to avoid concerns from the public about the White House favoring policy decisions that would benefit a President financially. Trump didn’t do that for his first term, and hasn’t done that for his second. Since his inauguration a year ago, he’s continued to stay involved in his companies while also entering into new ventures that have soared in value.
White House Press Secretary Karoline Leavitt said in May that Trump was abiding by all applicable conflict-of-interest laws. “I think everybody, the American public, believe it’s absurd for anyone to insinuate that this president is profiting off of the presidency,”
Critics argue that Trump has created the impression that he might be willing to make decisions as President that benefit himself and his family over the country. Wealthy individuals and sovereign wealth funds are able to invest in stocks and crypto currencies that could increase the President’s wealth and those same investors could launch a fire sale that could reduce their value. “That is a new pressure point on an American President that we’ve not previously seen, and a reason why Presidents divest from their assets to not have even the appearance of being able to be gotten to through their finances,” says Jordan Libowitz, a spokesman for Citizens for Responsibility and Ethics in Washington, a left-leaning nonprofit that tracks the influence of money in government.
Here’s a look at how Trump’s and his family’s wealth has increased over the last year.
Cryptocurrency
Trump was once skeptical of the cryptocurrency industry. In June 2021, Trump said in a Fox Business interview that cryptocurrency generally “seems like a scam” and in August of that year he was back on Fox Business saying crypto is a “disaster waiting to happen”. By the middle of his Presidential campaign to return to office, Trump had changed his tune on crypto. His campaign website invited supporters to send donations in cryptocurrency, saying Trump “stands ready to embrace new technologies that will Make America Great Again.” Crypto firms donated heavily to Trump’s campaign and, according to a tally by Fortune, gave $18 million to his inauguration fund.
By the time he took office, Trump’s businesses had made multiple crypto-currency plays. Three days before inauguration, Trump launched a meme coin called $TRUMP. Two days later, incoming First Lady Melania Trump launched a meme coin called $MELANIA. Six weeks into Trump’s administration, a White House fact sheet quoted Trump as saying: “I am very positive and open minded to cryptocurrency companies, and all things related to this new and burgeoning industry.”
In July, Trump signed the GENIUS Act, the first major federal law governing cryptocurrency. The bill specifically created federal regulations that the industry had sought around stablecoins, a kind of cryptocurrency pegged to the U.S. dollar. Earlier that year, Trump had launched USD1, his own stablecoin business.
In September, Forbes estimated that Trump’s cryptocurrency ventures had been lucrative for him, estimating his memecoin tokens were worth $709 million, his World Liberty Financial tokens were worth $338 million, and USD1 was valued at $235 million. The value of some of those ventures has since declined.
There are concerns that Trump’s crypto assets will lead his Administration to support the kind of relaxed regulations of the industry that would benefit his own investments. “The Trumps’ crypto peddling is especially ill-advised because the Administration will regulate crypto products and practices,” wrote the Wall Street Journal editorial board in May.
Social Media and Technology
Trump’s social media company, Trump Media and Technology Group, which owns his social media platform, Truth Social, was estimated by Forbes in September to be worth $2 billion. That company reported sales in 2024 of just $3.6 million, and a net loss that year of $401 million, according to Forbes. In December, a company working to develop nuclear fusion called TAE Technologies, announced it is merging with Trump’s media company. If that deal goes through, it would put Trump, as a major investor, in competition with energy companies that his Administration regulates.
Royalties
A couple of weeks before taking the oath of office, Trump launched a number of new licensing deals. He received millions of dollars in income last year from selling Bibles, watches, guitars, books and fragrances. Trump’s 2025 financial disclosure form lists him bringing in $3 million in income in fees from Bibles sold on the website of musician Lee Greenwood, a frequent guest at Trump political rallies. The website says that version of the Bible is “endorsed” by Trump, and shows a photo of Trump holding a Bible with the American flag embossed on the cover along with the words “God Bless The USA.” His financial disclosure also says he brought in $1 million from sales of the “45” guitar, $2.8 million from Trump watches and $2.5 million from Trump sneakers and fragrances.
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