Elon Musk wants to bring more joy to the world.
Writing on X on Christmas Eve, Musk said he was switching up Tesla’s “mission wording” from “Sustainable Abundance” to “Amazing Abundance.”
“The latter is more joyful,” he wrote.
Musk appeared to be referring to Tesla’s latest “master plan,” its long-term strategy document. The fourth edition, released this September, contains several mentions of “sustainable abundance” — an idea that Tesla’s products and services will “accelerate global prosperity” and create “a safer, cleaner, and more enjoyable world.”
According to Tesla’s website, the EV company’s actual mission statement is “to accelerate the world’s transition to sustainable energy.”
When Tesla’s Master Plan Part IV was published earlier this year, the document was criticized for being lofty and vague. Musk appeared to concede the point, replying “Fair enough. Will add specifics” to a post on X from investing YouTuber Dave Lee in September.
It’s unclear whether the “amazing” edit Musk teased will satisfy the critics, but the edit aligns with Tesla and Musk’s future plans.
Musk recently scored an amazing and abundant compensation package from Tesla worth up to $1 trillion if he can help the company deliver millions of cars, robots, and robotaxis, and increase the company’s market value to $8.5 trillion over the next decade.
Musk is known for playfully posting on X about his companies. The “mission wording” change is unlikely to signify a radical shift in direction for Tesla, though it could hint that the billionaire wants the brand’s tone to be a little lighter.
Tesla didn’t respond to a request for comment made outside normal business hours.
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