Advertising giants like Publicis, WPP, and Omnicom aren’t the only companies deploying roll-up strategies and shaking up influencer marketing.
Humanz, an Israeli influencer marketing platform that expanded to the US in 2024, is going “full acquisition mode” through 2026, CEO Liran Liberman said in an interview.
The company exclusively told Business Insider that it recently raised $15 million from an undisclosed group of venture capital investors to fuel several M&A deals. In 2025, the company acquired two influencer marketing companies: Bambassadors, a user-generated content marketplace, and Ubiquitous, an influencer marketing agency.
Humanz declined to disclose its own valuation, as well as the financials of its recent acquisitions.
Liberman said that Humanz plans to ink three more deals in the first half of 2026. There are two types of deals the company is eyeing: talent acquisitions (such as targeting another company’s network of creators and brands) or tech acquisitions (such as payment solutions).
“In this space, there are so many niche players,” Liberman said. “Imagine a company great in influencer marketing on LinkedIn for B2B, or a tech company only doing creator payments. If I can acquire them … now we can offer more solutions.”
Humanz’s acquisition of Ubiquitous and Bambassadors was a strategic play to expand the company’s presence in the US, Liberman said. He said that one reason Humanz sought to acquire Ubiquitous was that it’s listed as a top influencer marketing company when prompting ChatGPT.
Discoverability on AI chat platforms is an increasingly important strategy for brands, leading to a prioritization of generative engine optimization (GEO), a new spin on search engine optimization (SEO).
“This was kind of our GEO investment,” Liberman said.
Humanz raised $8 million from debt providers Viola Credit and Mizrahi Bank as part of its $15 million round, which will help finance its acquisitions. The company anticipates revisiting that deal and increasing it to $50 million to support further acquisitions in 2026 and 2027.
Humanz has raised a total of $32 million to date and has about 170 global employees following its recent acquisitions.
Liberman said that Humanz was profitable in 2025. But profitability isn’t the company’s top priority heading into 2026.
“We do want to invest a lot in growth,” he said.
Read the pitch deck Humanz used to raise $15 million for M&A.
Note: Some details and slides, such as financials, have been redacted.
Humanz describes itself as an ‘AI platform powering’ the creator economy
It starts its deck by spelling out its mission
Then it maps out the industry and its challenges
It includes a chart estimating the size of the influencer marketing industry
It says the creator space has become ‘inefficient’
Then it outlines five challenges the industry faces
Here are the five challenges it lists:
- Discovery and negotiation
- Management
- Measurement and optimization
- Creator incentives
- Payment
The deck introduces how Humanz is delivering a solution
It says Humanz will bring creators and brands ‘closer than ever before’
It then outlines what features Humanz delivers on
It identifies three key players in the influencer industry
The key players, which Humanz says it’s “building trust” with and connecting, are campaign managers, creators, and talent managers.
It then goes into depth on each of the five challenges
Humanz wants to ‘streamline content management’
It also says it helps key players communicate
Humanz says it helps creators, talent managers, and campaign managers align their goals
Humanz also says it helps measure and analyze performance
It then goes deeper into how it measures content
Humanz is also focused on simplifying payments
Then the deck goes into the business model
Humanz says its business model is ‘sustainable’ and ‘scalable’
“Our revenue model, consisting of a $1,500 monthly fee and a 20% share of advertiser payments to influencers, ensures a sustainable and scalable business model,” the slide says.
It lists out clients, including Meta and TikTok
Here are a few of the clients Humanz lists: Meta, TikTok, Visa, eBay, Google, Unilever, and Adidas.
Then, the deck outlines a three-year plan
Humanz is focused on growth
“Humanz is executing a bold, strategic plan to secure a dominant position in the $250B creator economy,” the slide says.
Here’s what else it says:
- Through acquisitions — Beginning with Ubiquitous and Bambassadors, and three more acquisitions planned for early 2026.
- Maintain aggressive growth — Our 250% YoY growth, supporting over 1 million creators and facilitating millions of collaborations, has already generated hundreds of millions in sales.
Humanz says ‘AI will transform’ the creator economy
Here’s how AI is shaping the creator economy, according to the slide:
Revamped Ecosystem — As content creation becomes easier with AI tools, Humanz is poised to lead the charge by creating better platforms that empower influencers to scale their businesses and drive growth across the industry.
AI Influencers — We are close to the point where it’s impossible to distinguish between a human and AI video creation. Humanz is taking proactive steps to ensure that authenticity and transparency remain at the forefront of our platform, empowering both influencers and brands to maintain trust and integrity
Humanz explains how it is using AI across its products
Finally, Humanz introduces its team
The management team is split between Israel and the US
Humanz has seven global offices
It lists offices in New York, Florida, Brazil, South Africa, Turkey, the Netherlands, and Israel (where its HQ is).
The deck concludes with a thank you and contact information
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