Condoms get “reinvented” about as often as the iPhone, but every once in a while, there’s a launch that isn’t just a new box color and a buzzword. Trojan, the brand that’s basically shorthand for condoms in every dorm-room drawer in America, is now rolling out what it’s calling its new high-end flex: Trojan G.O.A.T.
, a non-latex condom built to feel softer, stretchier, and less like you wrapped your junk in a rubber balloon.
People still want actual protection; they just don’t want to feel like they’re wearing it. After years of “thinner” and “ultra ribbed” versions of the same old latex, Trojan is betting big on a new material and tech they’re calling UltraFlex to give you that “closer to skin” vibe without actually ditching condoms altogether.
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What Is Trojan G.O.A.T. Supposed to Be Even?
G.O.A.T. stands for Greatest of All Trojan, which is an absurd level of confidence for a condom acronym, but the tech underneath it is genuinely different from their usual lineup. Instead of latex, G.O.A.T. uses a patent-pending UltraFlex non-latex material that’s designed to be strong, super bendy, and way softer than what you’re probably used to.
It’s odorless and colorless, which sounds basic until you remember a lot of older condoms smell like a balloon factory. Trojan’s whole angle is that this lets body heat pass through more easily, so sex feels less “rubber barrier” and more like a real, warm body underneath.
On top of that, each condom comes pre-lubed with a silky silicone lubricant to smooth things out and boost sensitivity for both partners. It’s a classic straight-walled shape with a reservoir tip, so the fit feels familiar, just in a much softer, more flexible material.
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Why the Non-latex Thing Actually Matters
Even if you’re not officially latex-allergic, a lot of people get some combo of itchiness or irritation from traditional condoms. G.O.A.T. is Trojan’s answer to that crowd: a premium non-latex option that still has the full Trojan protection vibe.
They’re positioning it as:
- “Softest Trojan yet” – The material is meant to feel more like skin than rubber, so there’s less of that stiff, crunchy texture that can kill the mood.
- “Moves with every motion” – The UltraFlex design is built to stretch and flex as you do, instead of feeling like it’s fighting your body every time you change positions.
- “Next-level intimacy” – By being thinner, softer, and warmer-feeling, the material is supposed to keep you present in the moment instead of being distracted by the condom itself.
Each one is electronically tested, designed to help reduce the risk of pregnancy and STIs, and backed by a brand that’s been in the game for over 100 years. So you’re not trading safety for anything else—the whole point is to get both.
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What This Actually Means in Bed?
On paper, G.O.A.T. is “just” another condom. In real life, the details add up.
For anyone who hates condoms because they “ruin the feeling,” this is Trojan’s attempt to shut that argument down. It’s still a barrier, obviously, but the brand is clearly trying to make it feel more like a thin, flexible second skin than a plastic wrapper between you and your partner.
And if you’ve been stuck choosing between sketchy non-name non-latex options and classic Trojan latex, G.O.A.T. finally gives you a big-brand, non-latex condom that’s designed to feel upscale instead of purely medical.
Where to Find It (And Why It’s Very On-brand for 2025)?
Trojan G.O.A.T. is available nationwide and online at TrojanBrands.com, slotting in as the “premium” member of the family with the same Trojan reliability, but upgraded to feel softer, more flexible, and less distracting for both people involved.
If you’ve been raw-dogging your way through situations that definitely don’t deserve that level of trust, or you’ve written condoms off as a vibe killer, this is literally Trojan saying: OK, fine, here’s the best we can do to make you happy and still keep you alive and not pregnant.
Safety and sensation can coexist—who knew?
The post Trojan Launches G.O.A.T.™ (the Greatest of All Trojan Condoms, They Say) appeared first on VICE.
