CNN has struck a first-of-its-kind partnership with Kalshi that will inject real-time prediction market probabilities into the network’s coverage across TV, digital and streaming — a move that stands to rewire how one of the country’s largest newsrooms interprets the future.
Kalshi, which bills itself as “the world’s largest global prediction market company,” told news site Axios that the agreement marks its first major news partnership.
The company is seeking to become the “most authoritative source of information about the real-time probabilities of major cultural and political future events,” according to CEO and co-founder Tarek Mansour.
Mansour told Axios that newsrooms traditionally focused on explaining what has already happened or what’s happening in the present.
With Kalshi’s data flowing into CNN through an interface that updates automatically, he told Axios that journalists will be able to help audiences “interpret what may happen more accurately in the future.”
CNN will display the data through a real-time ticker on air and allow anchors and correspondents to reference Kalshi probabilities across its platforms when discussing political, cultural, news and weather forecasts, according to Axios.
Harry Enten, CNN’s chief data analyst, will lead the rollout, tapping into Kalshi’s figures during on-air reports for both linear TV and the network’s streaming subscription service, Axios reported.
Other CNN journalists will use the data for analysis and fact-checking in digital and social coverage.
Unlike other media–prediction market collaborations, CNN will not pay to license Kalshi’s data, Mansour said. The deal is exclusive, meaning CNN will not integrate data from competing prediction platforms.
Sam Felix, CNN’s senior vice president of strategic partnerships and business development, told Axios that the network is “renowned for accurate, fact-based journalism and analysis that helps audiences understand what’s happening.”
She added that by partnering with Kalshi, CNN journalists will gain “a fresh, data-based angle from which to explore and better understand the world around us.”
The agreement follows a wave of prediction-market integrations across the media industry.
Yahoo Finance last month debuted a partnership with Polymarket. Sports Illustrated and Time each launched data deals with Galactic earlier this year.
For Kalshi, the CNN tie-up lands during a period of rapid expansion. The company disclosed Tuesday that it raised $1 billion at an $11 billion valuation — its third capital raise this year.
Mansour said Kalshi is targeting additional newsroom collaborations as it works to cement its status as the “most accurate and trusted predictions market in the world.”
“Prediction markets cut through the noise, because people are trading on what they think will happen, not what they want to have happen,” Kalshi spokesperson Elisabeth Diana told The Post. “It’s a very accurate indicator of what’s happening in the world. Data-driven, transparent insights serve as a powerful complement to reporting.”
Last year, it made headlines for allowing people to bet on the outcome of the US presidential election. It drew online criticism for allowing wagers on the fate of Luigi Mangione, the alleged killer of United HealthCare CEO Brian Thompson, before regulators moved to shut those bets down.
The post CNN bets on wager platform Kalshi, striking exclusive partnership to inject odds making into coverage appeared first on New York Post.
