The immigrant experience holds special meaning to Rams defensive end Kobie Turner — his grandfather immigrated to the U.S. from Jamaica and his wife’s parents immigrated from Peru. When choosing an organization to highlight in the NFL’s “My Cause My Cleats” campaign, he wanted to show support not only for his family but all immigrants as well.
“There’s been a lot of hard times as of late, a lot of families that are not sure what comes next and I just want to uplift them,” Turner said. “Immigrants are so important to America; they are the backbone to this country.”
The NFL’s “My Cause My Cleats” initiative started after Chicago Bears wide receiver Brandon Marshall was fined for violating the league’s uniform policy when he wore cleats promoting Mental Health Awareness Week in October 2013.
After criticizing the NFL for failing to support players and their charitable causes, he met with league officials and two sides created a campaign that allowed players to wear custom-designed cleats that highlighted an organization they support. Since 2016 the “My Cause My Cleats” campaign has been a mainstay on the NFL calendar.
With the immigrant community in Los Angeles and across the country dealing with raids by Immigration and Customs Enforcement, Turner wanted to meet the moment by partnering with the Coalition for Humane Immigrant Rights of Los Angeles, an organization that advocates for the civil rights of immigrants and refugees.
He is the only player in the NFL supporting an immigrant rights charity via the “My Cause My Cleats” campaign.
“I really wanted to do something to lend a voice to the immigrant community,” Turner said, “and I know that CHIRLA does a really good job of providing opportunities and pathways for citizenship.”
Luis Tadeo, director of marketing and public relations of CHIRLA, understands the critical role sports and culture play in shaping the way that the community engages and heals in unprecedented times. He knows having the support of a star player on one of L.A.’s biggest sports teams is a powerful statement.
“We hope that other players and other teams in Los Angeles, who have been silent during these moments, see Turner and the Rams as an example of what they could do for immigrant families,” Tadeo said.
Turner, 26, will wear the bright pink cleats when the Rams go for their sixth consecutive win Sunday night against the Tampa Bay Buccaneers at SoFi Stadium. One of the stars of a Rams pass-rushing contingent that includes Byron Young, Jared Verse and Braden Fiske, Turner has 22 tackles and 1½ sacks for an 8-2 Rams team that is among the favorites to win the Super Bowl.
Bursting onto the NFL scene two years ago with an impressive nine-sack rookie campaign, Turner gained fame for an appearance on “The Masked Singer” last year, belting out notes befitting of “The Conductor” nickname he earned while singing in college. Music and football played big roles in Turner’s life while growing up in the Washington, D.C., suburb of Clifton, Va.
Now he wants to give a voice to something that goes beyond football and singing — he wants to remind everyone that immigrants are an integral part of American culture.
“You look around and you see ‘Vamos Rams,’ the communities that we serve are immigrant communities,” Turner said. “It’s important to be able to lend a voice to those people and let them know that they are being heard.”
For Turner, his charitable efforts go beyond this weekend. On Tuesday, Turner, Rams staff members and cheerleaders, in conjunction with South L.A. nonprofit A Place Called Home, will serve meals and distribute 400 turkeys and Thanksgiving supplies to families in need. Turner also will perform with 29Live, the youth band of A Place Called Home, during the event.
CHIRLA members will attend Sunday’s game with a group of immigrant youth. In a time when federal agents are detaining and arresting immigrants across the U.S., Tadeo hopes Turner and his cleats will help promote change.
“Our mission is to achieve a just society fully inclusive of immigrants, and whether that’s on the football pitch, if it’s in the halls of Congress, if it’s at the White House making decisions on laws that will impact the lives of immigrants, we need all of the support,” Tadeo said.
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