Women’s Sports

Major Media Buyer GroupM Will Double Its Women’s Sports Investments & Set Up Dedicated Marketplace For Deals

March 26, 2024

GroupM, the media buying arm of advertising giant WPP, is planning to double its annual investment in women’s sports and create a dedicated marketplace to facilitate deals. The company said ...

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Major Media Buyer GroupM Will Double Its Women’s Sports Investments & Set Up Dedicated Marketplace For Deals

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