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I’m Building an Algorithm That Doesn’t Rot Your Brain

November 19, 2025
in News
I’m Building an Algorithm That Doesn’t Rot Your Brain

The World Wide Web was introduced some three decades ago. Describing in 2019 the hopes that had been projected onto the internet at its inception, The New York Times Magazine wrote that many believed it would “empower the masses, overthrow hierarchies” and help “build a virtual world that was far superior to the terrestrial one that bound us.”

But in 2025, the internet now feels like a dystopia: Look past the rage-bait videos, the A.I. reels and the porn, and you’ll find an algorithm whose design forces you to wonder whether your For You page really is, in fact, for you, or for the company behind the algorithm.

In the Opinion Video above, Jack Conte, the chief executive of Patreon, a platform for creators to monetize their art and content, outlines his vision for an internet that puts people, not ad revenues, first.

It’s time, Conte argues, “for algorithms to serve people instead of people serving algorithms.”

Jack Conte is the founder and chief executive of the creator platform Patreon. He has performed in the band Pomplamoose with his wife, Nataly Dawn, since 2008.

Opinion Video combines original reporting with creative storytelling to produce visually transformative commentary. Pitch a video guest essay here.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: [email protected].

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The post I’m Building an Algorithm That Doesn’t Rot Your Brain appeared first on New York Times.

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