“It has to be beautiful,” Eva Kouts, 47, said about a principle that guides her clothing selections. “Even if it’s not convenient to wear, OK, I can live with it. But it has to be beautiful.”
She invoked Diana Vreeland, the influential fashion editor, whom she had been reading about in the book “Empress of Fashion.” “What she had was imagination about how she created her world,” she said. “It’s something I do.”
She was out with a friend in Manhattan on a Friday in October, and had come to New York from Europe with her husband, who was at a business conference. They live in Estonia, where she works in real estate. Wearing a double-breasted houndstooth jacket, an Hermès scarf around her head and Gucci sneakers, she channeled British style and that of ladies who lunch.
Her jacket was a bespoke design produced by Amanjeda, an Estonian studio. She likes dressing up, no matter who notices. “Mostly, I don’t do it for anybody,” she said. “I do it for myself.”
Simbarashe Cha is a Times photographer and visual columnist documenting style and fashion around the world.
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