Summary
- Salehe Bembury has announced that his PUMA Velum sneaker is dropping during Paris Fashion Week
- June 25 marks its pop-up debut, however, for those not in Paris, it’s likely to arrive on shelves globally later this year
It’s been just under a year since Salehe Bembury revealed that he would be applying his sneaker design talents at PUMA, emphasizing his involvement in the PUMA Hoops department. He then went on to unveil a collaborative lifestyle sneaker at the top of the year and has remained relatively quiet since, that is, until this month. Bembury presented Tyrese Haliburton’s first signature shoe, the PUMA Hali 1, leading into the NBA Finals and is now back with another announcement.
At last, sneakerheads will be able to get their hands on a Salehe Bembury x PUMA sneaker. The duo’s aforementioned lifestyle design, revealed to be the PUMA Velum, is set to drop during Paris Fashion Week next week. Appearing with an orange base, it combines brown, yellow, red, and gray detailing to create a color-heavy composition that Bembury is known for assembling. PUMA and Velum tongue branding is expected to be accompanied by a co-branding hit at the medial heel that we spotted on the initial green colorway.
Look out for Salehe Bembury’s PUMA Velum to debut in this orange colorway at a special pop-up in Paris on June 25 and stay tuned for more updates regarding the silhouette as we expect it to arrive on shelves globally later this year.
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