Tom Brady has a new business venture and its in the F&B world. The seven-time Super Bowl champion, who is both entrepreneurial and a philanthropist, is launching his own line of gummy snacks.
Throughout his career, Brady has prided himself in his strict diet and health regiments that have helped him win the most Super Bowls in NFL history for a single player. Creating GOAT Gummies as a nod to his historical career and healthy lifestyle, these organic and vegan snacks embody the true GOAT mentality. With no artificial sweeteners, no artificial dyes, no artificial flavors and are made of real fruit, the gummies are crafted in France and are the ultimate game-time treat.
Partnering with Gopuff, the gummies are a part of Brady’s multi-year strategic partnership with the company. Brady is an investor in Gopuff and when he announcd the partnership last summer, it was expected that the ex-professional athlete would collaborate on the company’s product development, content creation and more. Under his partnership deal, Brady has signed on to exclusive product collaborations, his own health and wellness category, the Brady Bag, E1 Team Brady and more.
The gummies arrive in three flavors, Sweet Rush — pear, mango, passion fruit and cherry, Sour Burst — tangerine, apricot and grapefruit and finally Tropic Fusion — passion fruit, raspberry and pomegranate. Promising refined flavors and high quality ingredients, the gummies the new line of snacks under Brady’s name. In a statement, Brady said, “Some may have heard about my dietary restrictions, but I do enjoy snacking,” said Brady. “For me, it was important to create a snack that both tastes amazing and is made with ingredients I can trust and understand; something I can feel good about eating and sharing with my kids. Gopuff is a proven brand incubator and has been a fantastic partner throughout the development process. We can’t wait to introduce GOAT gummies to the world.”
The GOAT Gummies are now available exclusively on the Gopuff instant platform starting in March 2025.
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