Balmain merchandise was stolen after a delivery driver was attacked as the high-end label prepared to unveil its new collection at Paris Fashion Week which runs from Sept 25 to Oct 2023.
More than 50 pieces were snatched when a driver was hijacked transporting the pieces between the airport and Balmain’s headquarters in central Paris, designer Olivier Rousteing wrote on his official Instagram page.
The driver was safe, he added.
A company spokesman did not immediately reply when asked to comment on Sunday. It is unclear which airport Mr Rousteing was referring to.
The creative director said he found out about the theft on Saturday morning while he was doing fittings for the brand’s show scheduled for Sept 27.
Mr Rousteing is known for making the brand more attractive to a younger generation by embracing hip-hop and diversity.
He has also worked with celebrities including Kim Kardashian, 42.
It is known for its elegant and modern tailoring designs as well as red carpet gowns. Actress Emily Blunt wore a mint-green Balmain dress at the Paris premiere of Chris Nolan’s movie Oppenheimer on July 11 2023. Beyonce has worn various bespoke pieces by the fashion house during her Renaissance tour which ends in October 2023.
Balmain was bought in 2016 by Mayhoola, Qatar’s investment fun, which also owns Valentino.
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