While several fans disagreed with Kim’s take, there’s no doubt that Skims — which was valued at $3.2billion last year — has far succeeded the standard level of success when compared to her and her sisters’ other businesses.
And after Skims’s latest campaign for Valentine’s Day, fans have been left super impressed by Kim’s “genius” marketing move.
Kim, like many other internet users, watched and absolutely loved the latest season of The White Lotus, which has received tons of critical acclaim. “I watched The White Lotus and had to have my girls!” Kim wrote on Instagram as she shared photos of Bea and Simona posing in their Skims garments.
“Couldn’t have been a smarter move,” one person commented. “This is what I call brilliant ahead of the curve marketing. Love this!!” echoed another, with a third labeling the entire thing “iconic.”
And wasting no time at all, Kim featured the duo in a Skims campaign that very same month, with the photos playing into the exact image that Kourtney and Megan had become known for at that time.
Months later, when the subject of nostalgia became a prominent one on social media, Kim called on the likes of Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel for Skims’s “Icons” collection.
Breaking all of this down, @kardashian_kolloquim says on TikTok, “We got Megan Fox during her moment, and the ‘iconic girls’ at a time in culture when we were really defining the fact that nostalgia was driving social media trends.”
Taking to the comments, several TikTok users expressed their thoughts on the entire thing, once again branding Kim a “genius.”
“she’s such a genius for this,” one person wrote. “Her marketing team is smart,” someone else said, while another echoed, “The marketing is so intelligent.”
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The post A Viral TikTok Has Broken Down Exactly How Kim Kardashian Capitalizes On Cultural Moments With Skims After Fans Praised Her “Genius” “White Lotus” Campaign appeared first on BuzzFeed News.
