Not exactly the flashiest of Thursday nights for previews as Sony’s feature take of the classic children’s book Lyle, Lyle, Crocodile saw $575K off showtimes that began at 3PM in 3,453 locations while New Regency/20th Century Studios/Disney’s Amsterdam baked $550K off previews that began at 6PM in 3,005 locations.
Here’s the thing, sometimes studios with family movies don’t even hold previews outside of summer. There were only 15% K-12 schools out yesterday. Sony didn’t hold previews for the first Peter Rabbit which debuted in February 2018, but held them for Peter Rabbit 2: The Runaway which did $900K on June 10 last year at 2,572 theaters. Lyle, Lyle‘s numbers are above that of Paddington 2, which did $325K, another live action-CGI hybrid based on a classic kid’s book back in January 2018. Lyle, Lyle, is also higher than the $175K cashed in from 8PM showtimes of the first Paddington in January 2015. It all comes down to Saturday matinee business and Sony is betting low on Lyle, Lyle at $11M-$12M, while industry estimates are much higher between $15M-$18M. Sony put the movie here because it’s the Indigenous People holiday weekend and 42% of all K-12 schools are off Monday per ComScore. Lyle, Lyle is 67% fresh on Rotten Tomatoes.
Disney was hoping that David O. Russell’s absurdist period comedy would do around $10M. It might be in the high single digits if business doesn’t pick up; and the movie has all the Imax screens. The pic’s previews are head of the Bob Odenkirk R-rated action movie Nobody which did $410K on its Thursday before filing a $6.8M opening, and they’re below Michael Bay’s Ambulance which saw $700K in its preview night before a $8.6M opening. Amsterdam is suffering from bad reviews at 35% on Rotten Tomatoes.
The post ‘Lyle, Lyle, Crocodile’ Sees $575K, ‘Amsterdam’ $550K – Box Office Previews appeared first on Deadline.