• Latest
  • Trending
  • All
  • News
  • Business
  • Politics
  • Science
  • World
  • Lifestyle
  • Tech
YouTube CEO Susan Wojcicki Says It’s A “Big Deal” To Move Into Upfronts; Google Division Welcomes Lizzo, MrBeast & More To Broadway

YouTube CEO Susan Wojcicki Says It’s A “Big Deal” To Move Into Upfronts; Google Division Welcomes Lizzo, MrBeast & More To Broadway

May 17, 2022
Will LIV Golf Diminish PGA Tour Events Like the Travelers Championship?

Will LIV Golf Diminish PGA Tour Events Like the Travelers Championship?

June 26, 2022
When Nature Calls, Phillies Relievers Have a Place to Go

When Nature Calls, Phillies Relievers Have a Place to Go

June 26, 2022
Why does the US allow children to face decades in prison?

Why does the US allow children to face decades in prison?

June 26, 2022
America Wasted Its Chance to Push the Economy Forward

America Wasted Its Chance to Push the Economy Forward

June 26, 2022
No Justice Alito, Reproductive Justice Is in the Constitution

No Justice Alito, Reproductive Justice Is in the Constitution

June 26, 2022
Peace deal with Putin now will only add to instability, Boris Johnson warns Macron

Peace deal with Putin now will only add to instability, Boris Johnson warns Macron

June 26, 2022
Nuclear talks between US and Iran to resume ‘in coming days’, Tehran and EU say

Nuclear talks between US and Iran to resume ‘in coming days’, Tehran and EU say

June 26, 2022
Your June 27, 2022 Weekly Horoscope Will Play With Every Zodiac Sign’s Emotions

Your June 27, 2022 Weekly Horoscope Will Play With Every Zodiac Sign’s Emotions

June 26, 2022
Death toll rises to 23 in Melilla border-crossing stampede

Death toll rises to 23 in Melilla border-crossing stampede

June 26, 2022
England’s Foakes out of 3rd Test after positive Covid-19 test

England’s Foakes out of 3rd Test after positive Covid-19 test

June 26, 2022
Kate Middleton Wears Full Military Uniform In Never-Before-Seen Photos

Kate Middleton Wears Full Military Uniform In Never-Before-Seen Photos

June 26, 2022
Ghislaine Maxwell, ex-lover of Jeffrey Epstein, placed on suicide watch ahead of sentencing

Ghislaine Maxwell, ex-lover of Jeffrey Epstein, placed on suicide watch ahead of sentencing

June 26, 2022
DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home News

YouTube CEO Susan Wojcicki Says It’s A “Big Deal” To Move Into Upfronts; Google Division Welcomes Lizzo, MrBeast & More To Broadway

May 17, 2022
in News
YouTube CEO Susan Wojcicki Says It’s A “Big Deal” To Move Into Upfronts; Google Division Welcomes Lizzo, MrBeast & More To Broadway
515
SHARES
1.5k
VIEWS
Share on FacebookShare on Twitter

YouTube CEO Susan Wojcicki called it “a big deal” that the digital video giant shifted this year from the NewFronts to the broadcast upfront week, kicking off a presentation to advertisers featuring Lizzo, MrBeast and other crowd-pleasers.

“Viewers have more choices than ever about what to watch or where to watch it,” Wojcicki said in her opening remarks. “And they continue to use YouTube.”

After taking up residence at Radio City Music Hall for multiple NewFronts before Covid forced proceedings online, the Google-owned video outlet moved to Broadway’s Imperial Theatre, where Temptations musical Ain’t Too Proud played until last January.

The night’s opening number suited the space, with Grammy-winning Late Show bandleader Jon Batiste and Scary Pockets leading an exuberant musical spectacle through the aisles and onto the stage. The musical theme was threaded through the presentation, including appearances by Lizzo and Nija. The creator community was also front and center, with subscription giant MrBeast among the participants.

Wojcicki cited a Nielsen study that found YouTube reaches 230 million viewers a month in the U.S. and 135 million through connected TV. “The audiences that you care about are coming to YouTube to watch content that is the most relevant to them in their lives,” she said.

Allan Thygesen, president, Americas and global partners for YouTube, said advertisers’ return on investment on YouTube was 23% higher than that of TV, and twice the level of other digital video outlets, according to Nielsen.

Along with affirming the importance of YouTube in the streaming space, he announced a new tool enabling advertisers to set a frequency target. The technology, he said, would help eliminate waste and also create a more palatable environment for viewers.

The post YouTube CEO Susan Wojcicki Says It’s A “Big Deal” To Move Into Upfronts; Google Division Welcomes Lizzo, MrBeast & More To Broadway appeared first on Deadline.

Tags: AdvertisingSusan WojcickiUpfrontsYouTube
Share206Tweet129Share

Trending Posts

Russia strikes Kyiv as troops consolidate gains in the east

Russia strikes Kyiv as troops consolidate gains in the east

June 26, 2022
What Dobbs Means for America and What This Court Means for America

What Dobbs Means for Abortion and What This Court Means for America

June 26, 2022
Vacationing 101 for Those Who Have Forgotten How

Vacationing 101 for Those Who Have Forgotten How

June 26, 2022
America the Merciless

America the Merciless

June 26, 2022
BET Awards return Sunday with Doja Cat as leading nominee

BET Awards return Sunday with Doja Cat as leading nominee

June 26, 2022

Copyright © 2022.

Site Navigation

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2022.