• Latest
  • Trending
  • All
  • News
  • Business
  • Politics
  • Science
  • World
  • Lifestyle
  • Tech
GAannotations automates contextual data for Google Analytics annotations

GAannotations automates contextual data for Google Analytics annotations

March 4, 2021
France pledges more than €1 billion in aid for farmers, winemakers hit by frost

France pledges more than €1 billion in aid for farmers, winemakers hit by frost

April 18, 2021
10 Unanswered ‘Gossip Girl’ Questions The Reboot Def Needs To Explain

10 Unanswered ‘Gossip Girl’ Questions The Reboot Def Needs To Explain

April 18, 2021
The Metaverse Is Coming. Nvidia CEO Jensen Huang on the Fusion of Virtual and Physical Worlds

The Metaverse Is Coming. Nvidia CEO Jensen Huang on the Fusion of Virtual and Physical Worlds

April 18, 2021
‘Trumpiest Trumpster of the bunch’: GOP gets a gut check

‘Trumpiest Trumpster of the bunch’: GOP gets a gut check

April 18, 2021
If Black lives matter, don’t simply reform policing — dismantle the system entirely 

If Black lives matter, don’t simply reform policing — dismantle the system entirely 

April 18, 2021
Formula One: Miami Grand Prix added to 2022 calendar

Formula One: Miami Grand Prix added to 2022 calendar

April 18, 2021
The Most Expensive Homes on the Market in New York City Right Now

The Most Expensive Homes on the Market in New York City Right Now

April 18, 2021
Severe storms in Florida as milder weather returns for East Coast

Severe storms in Florida as milder weather returns for East Coast

April 18, 2021
‘Lackluster performance’ by Chauvin defense leaves experts debating trial’s outcome

‘Lackluster performance’ by Chauvin defense leaves experts debating trial’s outcome

April 18, 2021
The Problem With Investigating Each Police Killing in Isolation

The Problem With Investigating Each Police Killing in Isolation

April 18, 2021
Shooting at Bar in Kenosha, Wis., Leaves at Least 3 Dead

Shooting at Bar in Kenosha, Wis., Leaves at Least 3 Dead

April 18, 2021
Germany’s Greens are about to name their candidate for Chancellor — and this time, they have a chance

Germany’s Greens are about to name their candidate for Chancellor — and this time, they have a chance

April 18, 2021
DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home News

GAannotations automates contextual data for Google Analytics annotations

March 4, 2021
in News
GAannotations automates contextual data for Google Analytics annotations
516
SHARES
1.5k
VIEWS
Share on FacebookShare on Twitter

Despite many pretenders to its throne, Google Analytics continues to dominate web and marketing analytics for small and enterprise-grade businesses alike. But popularity and omnipresence aside, there is always room for improvement.

Over the years, many Google Analytics users have requested that Google produce an annotations API to enable web and marketing professionals to automate the process of adding contextual notes to Google Analytics, helping them figure out what events on a specific day spiked or decimated traffic. One of those users was Fernando Ideses, founder and CEO of a fledgling Israeli startup called GAannotations, which is emerging from stealth today with $1.2 million in funding to develop a tool he had wanted Google to offer natively. “After having no success with the requests, my team and I decided to take a stand,” Ideses said.

While Google Analytics is fine for serving information on how end users engage with a website, what pages they spend the most time on, and so on, the data often lacks sufficient context. “How do you remember all the changes and improvements you made that affected your website, and what works?” Ideses said. “This question is why we created GAannotations — to add annotations in bulk.”

Cause and effect

It’s worth noting that Google Analytics already has a native annotations feature, but it’s a manual process that offers little in the way of automations via external APIs and integrations. Users can click on a date in a timeline and enter a description into a text box that explains what they did on that date — for example, rolling out a new software update or launching a marketing campaign. This helps create a narrative of sorts, with anyone in the company able to hover through a timeline’s peaks and troughs to see what was going on behind the scenes on that day.

GAannotations builds on this by making it easier for marketing and analytics teams to create contextual notes by ingesting data in bulk from third-party sources through its API. The company has also created tutorials to help non-coders leverage Zapier to integrate with the likes of Google Ads, Mailchimp, Shopify, Slack, Asana, Trello, Jira, GitHub, and Bitbucket. This means it’s possible to correlate a Mailchimp marketing campaign or a new product that has been added to a company’s Shopify store with activity tracked by Google Analytics.

Additionally, GAannotations ships with a bunch of prebuilt integrations with external data sources around public holidays, retail events such as Black Friday, Google algorithm updates, Google Ads history, and even the weather.

With the GAannotations Chrome extension installed, marketers can instantly see the impact of adding Black Friday-related keywords to a website landing page, for example, and whether a new display ad has had the desired effect, a software update has improved traffic, or that week-long snowstorm drove page views for a specific product.

GAannotations runs a freemium business model, starting at free for individual users — with restrictions to manual annotations and CSV uploads. The basic plan costs $19 per month for a single user, but it includes access to the annotations API, while $99 unlocks access for unlimited users and Google Analytics accounts, access to external data sources (e.g. holidays), and more.

There is at least one tool on the market already that offers something similar, but GAannotations is hoping the breadth and flexibility of its data integrations will set it apart. Now, with $1.2 million in funding from an under-the-radar Argentinian VC firm called Madero VC, the company has enough in the bank to grow its business beyond its early-stage customers and target everyone from small indie developers to big businesses and marketing teams.

Ideses said the company plans to use a significant chunk of the money to add more metrics and analytics to the mix, including simplified table comparisons when using multiple data ranges, table heat maps to help visualize and compare data, and more.

The post GAannotations automates contextual data for Google Analytics annotations appeared first on Venture Beat.

Share206Tweet129Share

Trending Posts

For Arab Israelis, the New Peace Treaties Spell Opportunity

For Arab Israelis, the New Peace Treaties Spell Opportunity

April 18, 2021
The Week in Business: Let’s Go Shopping

The Week in Business: Let’s Go Shopping

April 18, 2021
No, Hank Azaria Doesn’t Have to Apologize to Indian Americans for Apu

No, Hank Azaria Doesn’t Have to Apologize to Indian Americans for Apu

April 18, 2021
The Spiritual Meaning Of Taurus Season 2021 Is About Taking In The Moment

The Spiritual Meaning Of Taurus Season 2021 Is About Taking In The Moment

April 18, 2021
Russia, UK bolster Black Sea presence amid latest Ukraine row

Russia, UK bolster Black Sea presence amid latest Ukraine row

April 18, 2021

Copyright © 2020.

Site Navigation

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2020.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT