Jennifer Lopez just celebrated the 20-year anniversary of her album, J.Lo, by recreating part of the music video for “Love Don’t Cost a Thing.” And why shouldn’t she? Great song, great video, plus the internet forever loves nostalgia. But her idea to turn the clip into a “challenge” has social media divided because, of course, These Times. Here’s what’s going on:
In the song, Lopez sings about not needing money or expensive items to keep her interested. When she likes someone, it’s not about that; her love does not cost anything. So in the video, she sheds her expensive jewelry; in the recreation “challenge,” she basically does the same thing. So far, so classic, right?
On Twitter and Instagram, Lopez posted the video along with the hashtag #LoveDontCostAThingChallenge, inviting fans to recreate the clip (we guess; there isn’t, like, an FAQ for the challenge). Some people thought that was an out-of-touch idea, not to mention unclear…
Others, however, took the opportunity to just share their favorite dancing videos, including one sincere entry in the “challenge,” a home video from the era of the album’s release:
It’s all well and good for Jennifer Lopez, rich and successful, to say she doesn’t need a man’s cash and to throw her jewelry in the sand to make a point, but the rest of us aren’t living quite so easy!
Now, in fairness, part of the point of a social media challenge where you recreate something is to give it a DIY vibe and make it on a budget. Remember at the beginning of the pandemic when people were recreating famous art using objects they found at home? It doesn’t have to cost a thing to recreate “Love Don’t Cost a Thing.” But those sorts of challenges are usually somewhat organic, springing up like a grassroots movement on TikTok and gaining traction when a famous person notices; they’re not the result of a celebrity coming out and asking for effort.
Better luck next time, Lopez social media team!
The post Why Jennifer Lopez’s New Social Media Challenge Has the Internet Divided appeared first on Glamour.