Things have undoubtedly been bleak this summer, but Rihanna is giving us all something to look forward to now. Fenty Skin officially has a launch date, and it is soon.
The singer and beauty mogul announced the news on a newly created Instagram page for the brand, writing: “Fenty Skin is launching July 31st exclusively at fentyskin.com!!” The caption didn’t give any hint as to what the line might consist of (dark spot treatments? Moisturizers made for women of color? Your guess is as good as ours), but it did allude to the fact that we should know more in the coming weeks.
Time to set a reminder in your cals. This one’s going to be big.
Original Post (3/31/2020):
When Rihanna launched Fenty Beauty in 2017, it revolutionized the makeup industry based on one single premise: give the people—all the people—products in shade ranges that work for them. And now that that’s finally becoming the norm, Rih has her sights set on doing the same thing for skin care.
In her new interview with British Vogue (she’s the magazine’s May cover star), RiRi confirms that Fenty Skin is, in fact, coming—although she doesn’t have an exact release date yet. “Skin care, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” she tells the magazine.
Of course, when Fenty Skin does launch, it will no doubt be top-notch. All of RiRi’s endeavors are—whether that’s launching a foundation, designing a line of lingerie, or dropping new music, which fans have been eagerly anticipating for years. “I refuse to release anything that is not up to par with my quality level,” she says about her endeavors with Fenty. “The angle of a hem, the size of a sleeve, the stitch… If it’s not the right stitch that I want.”
Rihanna’s brand is all about quality—and diversity. She says she’s still surprised when people come up to her and suggest that making products for a range of skin tones was a novel, revolutionary idea.
“I’m shocked by people saying, ‘Oh my God, what made you think of making makeup for black girls?’” she tells British Vogue. “I’m like, ‘What? You thought this was, like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time, then it turns into disappointment that this is groundbreaking right now. In my mind, this was just normal.”
Also normal for Rihanna: having a heavy, active hand in Fenty—down to the words on bottles and product names. That’s one of many reasons the brand is successful: It’s authentic. “I write all of the copy for the websites, the product descriptions, and product names,” she says. “I do have a huge team, but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by.”
Read Rihanna’s full interview with British Vogue here.
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