After teaming up with artist Haroshi for a special T-shirt benefitting the Los Angeles chapter of Black Lives Matter, HUF has released its new range of apparel and accessories for Summer 2020. Starring LA-based singer-songwriter and producer bLAck pArty, the lookbook idealizes what a “staycation” looks like this year amid COVID-19.
Warm weather fabrics, innovative materials and vibrant colors inform the summer-ready collection, which revisits 90’s-famed Hypercolor technology in the Color-Tech Triple Triangle Tee and highlights UV-reactive color changing graphics. Collared button downs, T-shirts and shorts are doused with tie-dye washes, all-over prints and neon accents, bringing the imagery and colors of summertime to the forefront.
Key pieces from the range include hoodies and outerwear covered in vintage island graphics, retro sportswear-inspired jackets and reflective tear-away pants. Rounding off the collection are staple accessories such as snapbacks, bucket hats and socks, as well as playful items like bandanas, pins and keychains. To prepare for warm weather activities, HUF has included a leopard print towel and neon green floatie in its seasonal range.
Check out the Summer 2020 lookbook above and shop the collection now on HUF’s website.
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