Bajowoo’s riotous South Korean imprint 99%IS- has returned with its 15th collection. Titled “ATT1%TUDE,” the new range is the first set of goods from the DIY maximalist in nearly a year and follows last July’s “END N AND” collection.
Chock full of mutinous takes on streetwear, “ATT1&TUDE” features over 140 new pieces from the illustrious designer including heavily reworked and altered graphic T-shirts, face masks, trousers, outerwear, and more. Throughout the range, Bajowoo continues to exemplify his love for pariah fashion, highlighting his brand’s “attitude” by way of glow-in-the-dark and reflective ink screenprints as well as various zippers and clips that alter silhouettes.
Highlights include two puffer jackets with various haphazardly-printed graphics and custom pins and patches, working his fauxhawk masks directly into the hood of each jacket. Elsewhere, Bajowoo flips traditional South Korean hospital gowns into daily wearables, with more unique DIY offerings coming in the form of hoodies that feature a sewn-on patch that when cut, reveals tongue-in-cheek graphics underneath. Other unique offerings include odes to Travis Bickle from Martin Scorsese’s seminal 1976 film Taxi Driver, utilizing a mohawk-donning image of Bickle for screenprinted button-up shirts, equally flipping his unmistakable M65 jacket into a lightweight alternative donning 99%IS-‘ signature style.
Take a detailed look at 99%IS-’ “ATT1%TUDE” collection above. The pieces are currently available for preorder via 99%IS-’ official website. Global stockists like SSENSE and H. Lorenzo are likely to stock various pieces in the coming months.
In related news, Bajowoo recently graced HYPEBEAST Korea’s recent digital cover.
View this post on Instagram
-WORLDWIDE- VOL.15 ‘ATT1%TUDE’ COLLECTION PRE-ORDER. ⠀ – OPEN: JUNE 9th (TODAY) 12:00 PM (KOREA TIME) – CLOSE: JUNE 15th (Monday) 12:00 PM (KOREA TIME) -OUR OFFICIAL SITE: 99PERCENTIS.COM ⠀ *IF YOU ORDER MORE THAN $99, A LIMITED ‘N’ BADGE WILL BE DELIVERED TOGETHER. ⠀ #99percentis #from1percent ⠀
A post shared by ‘99%IS-‘ (BAJOWOO) (@99percentis) on Jun 8, 2020 at 9:48am PDT
The post 99%IS-‘ 15th Collection “ATT1&TUDE” Is a Feast of DIY Maximalism appeared first on Hypebeast.