Mother nose best.
Launching April 15 and priced at $40, the “timeless, woody white floral scent” follows the beauty mogul’s past team-ups with her sisters Kylie, Khloé and Kourtney.
“Creating a fragrance together with Kim in time for Mother’s Day was magical! We’ve talked about doing this for years, so to see our shared vision come to life has been amazing,” Jenner, 64, said in a press release.
“Kim and I have similar tastes which makes working together a dream; we both wanted a classic, ageless scent that is beautiful and empowering for anyone who wears it and I think this fragrance perfectly embodies that.”
Added Kardashian, 39: “I’ve always wanted to work with my mom on a fragrance of our own, so the KKW x Kris fragrance is so special to me. We chose really fresh, light florals complemented by creamy notes that are our personal favorites, and it smells exactly like my mom who always smells amazing. I’m so happy we were able to create her signature scent!”
The reality star added that bottle’s design was “inspired by the neutral color palette inside my home” and also “signifies the close bond between a mother and daughter.”
There will also be a charitable component to the launch. In response to the COVID-19 pandemic, 20% of profits from all sales on the KKW Fragrance website from April 15 through May 5 will be donated to Blessings In a Backpack, an organization feeding elementary school children in need.
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