Dave Matthews is going solo for a good cause. The frontman of the Dave Matthews Band will perform a free mini concert from his home tonight to help raise money for coronavirus relief efforts. With his performance, Matthews is kicking off the start of Verizon’s new series, “Pay It Forward Live,” which is bringing together artists to help raise money for small business struggling during the coronavirus pandemic.
The 30-minute live concert is set to begin at 8/7c and will be available to watch on the Verizon Twitter account or on Yahoo’s website. To find out the next musical act in Verizon’s weekly lineup, viewers can stick around until the end of the show, when future performers will be announced.
— Verizon (@verizon) March 26, 2020
“[Small businesses] provide employment opportunities, goods, services and gathering places that are the soul of local communities,” Verizon CEO Hans Vestberg said in a statement. “‘Pay it Forward Live’ will give all Americans an opportunity to help their favorite small businesses survive this unprecedented hardship.”
Verizon will donate $5 million in total to the Local Initiatives Support Corporation from its “Pay It Forward Live” Series. Starting tonight with Matthews’ performance, the company will contribute $2.5 million to the LISC, and with each weekly concert going forward, they’ll ask viewers at home to tag local businesses they know and love and make a purchase in advance with the end of the crisis in mind. Once viewers have chipped in, Verizon plans to donate the other $2.5 to the LISC to bring their total donation to $5 million.
Matthews’ Verizon “Pay It Forward” performance marks the second time the singer has entertained fans during the pandemic. He first appeared on Jimmy Kimmel Live (from his home in Washington because, social distancing) on March 24 to chat with the talkshow host about life in quarantine and spending more time with his family at home. Being a cult-favorite musician, Matthews of course performed some music for Kimmel, which you can watch right here. But unlike the stadiums he’s used to playing — and likely a first for the “Crash Into Me” singer — Matthews played his tunes from the bathroom.
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