The ad was met with backlash online, with some users calling it “the worst commercial ever” and sexist in portraying the woman as having no concerns other than how her body appeared to others. As of 4:30 p.m. EST Sunday, the original ad had 14,000 likes to 19,000 dislikes on YouTube.
Actor Ryan Reynolds, known for playing the titular character in the Deadpool series and other roles, saw an opportunity to ride on some of the Peloton commercial’s time in the spotlight. On Friday, he released an ad for his brand of spirits, Aviation Gin, that appeared to show the “Peloton woman” being comforted by two of her friends. This ad, “The Gift That Doesn’t Give Back,” showed them at a bar drinking Reynolds’s spirit.
In her statement, Ruiz expressed gratitude for the acting opportunity afforded by Reynolds, just as she had for the one from Peloton.
“When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation,” she said in the statement. “I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.”
Peloton itself has maintained that the ad was misinterpreted on social media.
“While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate,” a Peloton spokesperson said in a statement to CNN.
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