Discovery has announced it’s launching Food Network Kitchen, a subscription service app that will offer subscribers live, interactive cooking classes, as well as on-demand cooking classes, home food delivery, and thousands of recipes and videos. A purchase of Food Network Kitchen will also burnish the newly launched initiative Turn Up: Fight Hunger, a campaign in partnership with No Kid Hungry that aims to provide 1 billion meals to kids in the U.S.; one purchase of an annual subscription will provide up to 100 meals to kids living with hunger.
“As one of the largest media companies in the U.S., Discovery is privileged to be able to purposely give back to our communities and enact social change. Turn Up: Fight Hunger is a fantastic opportunity for us to use that power to help those in need across the country,” said David Zaslav, president and CEO of Discovery, Inc., in a press release. “Hunger is a pervasive issue in our country, one that is largely hidden in plain sight, but it is a problem that can be solved.”
Discovery is a principal sponsor of Vanity Fair’s New Establishment Summit, and later today Zaslav and Martha Stewart will join CNN’s Brian Stelter onstage for a conversation at the Wallis Annenberg Center in Los Angeles. Food Network Kitchen will launch across Amazon Alexa and Echo Show, Fire Tablets, Fire TV, Fire TV Edition smart TVs, and iOS and Android mobile devices today. Additional platforms will be added in 2020. It is currently priced at $47.99 per year, or $4 a month. There is also a 90-day free trial period.
Chief among its services? Twenty-five live and interactive cooking classes that will allow users to actually communicate with chefs in real time; at long last, you can tell Guy Fieri what you think of going to Flavortown. Some of the other chefs involved include Stewart, Ina Garten, Bobby Flay, Rachael Ray, Giada De Laurentiis, Alton Brown, Andrew Zimmern, Ree Drummond, Daniel Boulud, and more.
Ray in particular will offer a live class every day during the week of November 11, promoting the November 9 launch of her show 30 Minute Meals. Users will have instant access to all 10 episodes of the show as well.
For the less interactive among us, the service will also offer thousands of recipes and step-by-step instructional videos. The app will broaden its horizons in 2020 by offering users 24/7 culinary support.